The way out of movie websites

These two days a lot of friends stare at me to ask the future movie site, think to see everyone must say again is really tired, wrote this thing, hope to save their trouble, can give more webmaster a thought.

Dream Net This SP conference, in addition to give a few clear signals about the film site, at the same time this year since March, check the Alliance, stop the charge of the initiative to make a phased punishment result program. After this meeting, even before the conference, the Dream network itself released some of the relevant business processing methods of information, in 19, 20th, two days, do a generation of charge business of the larger number of SPS have taken steps to stop a lot of movies download the generation of fees business, even if not officially stop the dispatch, but also to adopt a delaying attitude, limited registration, The deduction function allows the following movie website to be half-dead. Thus, this week, most of the movie site, especially in the first line of the major stations or the main text of the alliance is panic, many small and medium sites are not yet aware of the seriousness of the situation, or is lost direction, ask around where can do, can knot to a few months of money ...

Here, I think we should objectively think about a few questions, dream net in the end what is thinking? What does the SP think? Movie sites, including other generation-fee sites, are the same as the CP in the entire SMS business value chain between SP and mobile Subscriber.

What the hell is the dream net thinking?

A lot of people when talking to me about the text business, always love to say "move" how, "mobile" how how. In fact, SMS, MMS, WAP and so on business mobile is through the dream network to operate, related to movie sites and even the vast majority of the charges business, but one part of the SMS business. Mobile itself is very extensive business, this is the first to please correct attitude, not because we do business with the mobile is closely related to the same think that mobile will also feel that our business is very important ...

Why does moving always embarrass movie sites? I think this question is more accurate to say is, mobile SP business Unit why always embarrassed movie website ... China Mobile is still a very large company after it has been split from the Chinese telecom. This may be more than you think of the "big company" concept to further, China Mobile is now involved in wireless voice services, wireless Data Services, card business, group user business and many other businesses, the country has 31 provincial branches, The SP business unit, which is closely related to the movie site, is no more than a fraction of the total number of employees in China Mobile, which is why China Mobile, which accounts for hundreds of billions of dollars in turnover this year, has brought more than 90% of its business complaint volume to 1860, Even some 1860 have set up temporary departments to solve social complaints. Here I would also like to ask you, in exchange for your own company, these related business managers will think, what would you think? ...

What kind of business is the dream net hoping for? To be honest, 2000 mobile Dream Network launched, and did not think that later will give the three portals to bring the resurrection of the opportunity, also did not think of this with their mobile wallet business will have any conflict. But now, its original "Rich mobile service content, convenient mobile consumer" purpose has not actually achieved much, the trouble to themselves is a lot. Move expect to see what is the situation? Mobile is expected to send a surge of SMS, wireless business and so can bring more strong market competitiveness of the situation, rather than on behalf of the charge of the 15% of the meager income and 1860 that 90% of the complaint volume. If you are running a download, information service, WAP and other such "sell is content" business, dream Net will only support you, if you are operating a movie site, charge tank, software, such as only "through the short message generation fee" business, dream Network will feel that you are disrupting its business order ...

What is the SP thinking?

In this value chain there is also an awkward person is the SP. Unlike Sohu Sina, most SPS do not have a very strong business to support its profitability. Although not to say to get rid of the open generation charge business, SP can not live, but you ask the fully regulated SP, their days are not easy: do not do content to do the portal site, to do the application of too much investment, the market can not be expected to do the industry, the user is highly competitive, do not have the industry application of the basis of the entry is often the total cost. Many SP friends in the communication with me when I found, in fact, they did not according to the particularity of the value chain to find a suitable for their business model, often still copying, copying others already have something, struggling ...

What is the SP's desired partner? Except behind closed doors, only develop their own products of the SP, can make up for the SP shortage of traditional domain partners, the value of the SP is very large. In fact, the value of SP is its ability to provide value-added services, SMS, and all of the wireless data applications will be rich in the existing functional business systems powerful means, do not just think of the site, transportation, energy, media, finance, logistics, such as real-time information and operational convenience sensitive areas, SMS (MMS) applications will be a very good complement to the existing business system. Then the SP in the absence of industry application based on the accumulation of circumstances to enter the industry, it is necessary to find a mature application in this field manufacturers. So why would SP find a movie site? Just ask the following question:

What else can a movie site do?

Movie Site It really does not have a mobile phone pay function before is a loss of selling buy, 2002 ago, the virtual host and server hosting costs are very high, digital compression technology immature also led to the film content "Hard-won." But as we enter the 2002, many people found that these two bottlenecks have not existed, a large number of films through digital compression technology on the Internet paid wide spread, coupled with the maximum monthly 30 dollars of mobile phone subscription method, through the downstream of the movie site began to become very profitable, that is, in this time, Big and small movie sites springing up, quickly carved up at the same time also in the rapidly growing market. In the age of "robbing money," the use of third-party resources to compress the cost of hosting, other sites to steal the film resources, fraudulent operation of malicious deduction fee repeatedly appeared, the market has gradually become out of control, the operators of mutual hatred, bad operating habits have begun to affect the normal movie site, Even the yellow content with the banner of making friends began to enter a smooth channel ...

So, move the shot ...

(In this, in the name of the individual accused Tom, 163 in the Short message field of business, it is they will be able to control the situation has become unmanageable, film sites, text messaging Alliance, or even yellow site to reach the peak of the situation. From March 2003 onwards, under the pressure of public opinion, mobile frequently hit the iconic movie site, SMS Alliance, because it is not possible in so many sites sorting out those are good, those are not to be retained, Mobile took a "one-size-fits-all" policy, announced the cessation of all SMS Alliance and prohibit the charge of the business. For a time, including the decline in share prices and other bad news began to impact the market portal, scattered personal sites began to find another way, hoping to continue to "Rob Money" mode of operation of the original business. (Here, once again in the name of personal condemnation of Hong Lian 95, Race Bay, and so on the SP) continue to operate mobile prohibited business, to those who do not regulate the operation of the site a way out, continue to cultivate this lack of rational market. Since March 2003, a large number of websites, alliances (and people who wish to take a bus) have been transferred to other SP to continue to operate, resulting in an increase in scale ...

So, the move and the shot ...

In November, the penalty report was released, fines were fined, the cessation of cooperation ceased to co-operate, the NPC, the Communications authority and other regulatory bodies were concerned, making it necessary for mobile to solve the problem.