The Web design experience: Carrots in a shopping cart

Targeted sales refer to content delivery and provide them with content based on your knowledge of different site visitors and customers. You can apply the rules of targeted sales to the homepage of the characteristics of the products on the product page to take Cross-sells/upsells (personal understanding: cross-selling, so that customers buy related products marketing practices/upgrade sales, so that customers buy more expensive, more advanced product marketing practices), Take banner promotions on the home page or search results page even on the shopping cart page.

You will find that the most common proposal on the Shopping Cart summary page is "Youare $X away" (xx yuan free shipping), and free shipping promotional information is often out of the box now when you buy more than a certain sum. This information we call "carrots".

Maghound uses a unique application of "carrot" based on the contents of a shopping cart. Maghound is a "Netflix for magazines" (Personal Understanding: similar to online magazine leasing) –maghound's Journal subscription service uses a monthly payment method to allow customers to build their own journal subscriptions and to modify the subscription portfolio at any time of the year.

Maghound has 4 subscription levels:

The customer starts to choose the magazine, after adding the magazine to the shopping Cart, the summary bar of the cart is upgraded, and a message (in the yellow column) will remind the customer how many magazines are included in the current level (the original semantics are not clear enough to say how many magazines are needed to reach a certain level, and how many more can you buy at the same price).

Once you arrive at the first level (3 magazine), the message will become "Pick 2 for $3.00 more per month!" (two more will only be added $3.00 one months)

When the second level is reached:

As the shopping cart content changes the cart summary continues to upsell. "Carrot" depends on the goods that are already in the shopping cart.

When you reach the 3rd level, each additional magazine is only added $1 (who can resist?) )

Maghound is a unique example of leading sales and shopping cart promotions. Another industry that uses a shopping cart to guide Sales is a telecoms company. Customers use mobile phones to bundle contracts, services and accessories, which is a complex process that needs to be guided. Telus Mobility is an example.

If the link in the cart summary is based on the merchandise in the cart, the carrier's lead sales can merge the target sales (for example, the link to the accessory will stay in a product page that only displays the appliance compatible in the shopping cart). ）

The implementation of the boot sales/target promotions on the shopping cart summary is a custom business, and you probably need to customize the architecture to make it happen. As more and more retailers in the industry combine to guide sales, product bundling, and subscription/loyalty programs, we will see more and more similar examples in future networks.