The website is not the dazzling technical field, the design wants for the content service

Used to eat the canteen next to the company, many people, line up. In summer, we always find a place to sit by the window, no air-conditioning, only fan, a lot of fans, switches are concentrated in one place, it should be convenient to operate a unified management, sometimes their head fan did not open, when I am going to drive this fan, trouble came, many rows of fan switch, in the end which is my head on it?

There are many things in life that always make us feel inexplicable, or stop to think about the situation, sometimes have to ask for help, to the Internet, may be a lot of situations have no recourse to the method, can only guess, do not guess it had to turn off.

Every content on the Web page may force us to stop and do unnecessary thinking. For example, the content information can not understand, the operation function is not clear. For example, copywriting. The common culprits are the cool or thought-smart names, the marketing-orientation names, the names of specific companies, and unfamiliar technical terms. (Don t make Me do I do)

When we visit the Web, every question mark (where the user doesn't understand it) increases our cognitive burden and pulls our attention away from the task to be done. This kind of interference may be slight, but they accumulate, and sometimes this kind of interference is not enough to make us mad. Besides, people usually don't like to think about the underlying principles. The people who build the site don't make them understood (and easy to use) will make us lose confidence in the site and the publishers of the site.

To design a product by the user's mental model, here's a list of things a lot of visitors shouldn't spend time thinking about when they visit the site, for example:

• What position am I in?

• Where do I start?

• Where did they put the xx?

• What is the most important on this page?

• Why did they give it this name?

Not to allow users to think too much, in principle, is designed to conform to the user's mental model. There are a few things that can be roughly said:

1 copy: need to make people easy to understand, fast memory. According to different product positioning, find the right point of entry, the text too long or use users do not understand the situation, such as technical use of words, marketing words, etc., will make people unintelligible.

Omit superfluous copy, such as excessive modification, welcome, superfluous indicative statement, these wordy words will affect the user to the key information reading comprehension and judgment, must kill.

2 Graphics: good graphic expression is better than the text, but the graphic does not express the content, but the opposite, to the user caused confusion.

In many cases, we seem to like to do some very cool icon to express certain content, which will play an attractive, but to remember that your graphics is not a good explanation of the content, if you do not, then remove it. Better to enlarge the title.
Each site needs to have its uniqueness to attract users, but the elements that express these uniqueness, such as graphics, must not interfere with the user's understanding of the content. It is important that we design what we want to express, for what, and how to better help the user understand these expressions, we must do it.

The website is not the dazzling technical field, the design wants for the content service.

3 Information: information is actually copy, graphics and other forms of the hybrid. Information, whether the corresponding degree of correlation has been established, and whether there is interference between unrelated information.

A large amount of information has been properly categorized to ease the user's search time. Information classification processing, there is a deep breadth of the problem, the breadth of the site because the level of less, can allow users do not need to click too much to reach the bottom; the depth site needs to be clicked more than once, but it can be minimized on every level. About the breadth of information, see here.
Therefore, effective and reasonable classification of information can help users to quickly and accurately browse and complete the task.

4 Guide: through the menu, navigation, breadcrumbs and other means to effectively guide the user's behavior path, so that users can easily go to where he wants to go back to where he wants.

On the roadside, we would like to have signs to sign; In the magazine, we want to have the table of contents, in each page we also want to have page numbers, in the website design, we guide the user needs to browse the content, when the user needs to give the website tool to facilitate the task, at this point, many times we always want the new function, The function to do prominent, as if the user is not so think, what exactly he needs here.

5 operation mode: fully conform to the user's psychological thinking, to design the operation of the function, can enable users to quickly start.

The car steering wheel to the left, the car to the left, the Plug and discharge power down the light, the relevant content next to the relevant operation, the operation of the pointed down to the bottom of the content, and so on. These modes of operation are to conform to the user's mental model.

6 Consistency: design in the same product (or even similar products) to maintain consistency, can greatly reduce the user understanding costs, so that users quickly start, increase the user's usage rate.

The consistency here includes color, shape, content, and mode of operation. For example, if the traffic lights are not the same everywhere, outsiders will not cause traffic chaos. The same site should also have such consistency, some can maintain the industry's consistency, such as the use of pages on the page, and so on, can reduce production costs, but also the use of users have a good cognitive help. To a certain extent, it will also enhance the awareness of a brand, such as Adidas use three of bars everywhere.

Here is an example: this is a period of treasure legend of the publicity page, come in after very people do not understand! Not very good based on the user's heart and the relevant content of the reasonable placement to design. This is only an activity, if is a long-term product, the user accepts the degree to be conceivable.

We all know don't let me think the most classic page is Google homepage: logo played a role in the Web site, the search box to keep up with the logo and maximize its most easily used, other information by classification placed, and in order to reduce the level. Although most products have other commercial needs to consider, but designers can not be carried away by these, mechanical performance content. Spend more time thinking about the complex information, you know, designers are not very clear information relationship, users will not understand.