The whole process of the design of V1.0 Apple WATCH

In recent years wearable equipment has gradually entered the eyes of people, Jingdong JDC also to give users a complete experience to join the team to explore.

　　A new platform

Google and Apple's watch design concept is basically the same, two platforms under which we face the same problem. How to embody the characteristics of the watch platform's own heavy situation, minimalism and lightness is always a problem in our design process.

　　Still set out from the scene

User active use scene: Watch can transplant some mobile phone application function, help the user to use these functions under the suitable scene. such as: On the bus to see what to buy at noon, too many people and mobile phone in the briefcase is not easy to take out, so lift up the wrist check. Walking on the road, suddenly think of home rice no, to the wrist of the watch said: "Buy a bag of rice." "Watch recommended three rice: previously purchased, hot, there are promotional activities, from the choice of one, and then select the home address, completed the purchase."

User passive use of the scene: Watch as a wearable device the best experience is when the user needs when the corresponding content just on the top, so that users can cook, eat, run, chat the process of use, that is, users in a scene to receive an appropriate information. such as: Fast home, watch shook a bit, lift wrist a look: Courier started.

Based on the above scenario, we initially identified the functions that we want users to experience on Watch: 1, voice shopping, 2, message reach.

　　Don't become a constant vibrator.

Watch the user's skin for a long time. Based on this intimate relationship, users are more sensitive to watch vibrations than mobile phones, so we need to control the watch vibration frequency and avoid causing interference to users.

Our existing messages are being combed by the two dimensions of importance and user relevance, and the users are divided into ordinary users and custom users. Push important information to the watch of all users. Push more messages for custom users who have subscribed to "reminder check-in" and "promotional promotions".

　　Quickly complete the operation on the watch

The "5-second principle" in "Design Principles for Android Wear" is about the longer the user uses the application on watch, the more serious the user will get out of the real world, and the user has to suspend the actual activity to deal with watch, This will lose the wearing equipment should be convenient meaning. So "interaction" on all watch should be more efficient, and it is recommended that each task's operation be completed in 5 seconds.

We reduce the time the user spends in the application by shortening the operation process and improving the efficiency of the user browsing.

　　Shorten the operation process:

In the voice purchase function, the need to clear to: Help users to easily buy light purchase decision products. Such as: daily necessities, food and so on.

Reduce the difficulty of user selection, the online process into the offline. General purchase Process: Search--Select goods--Submit orders--Pay the order. And in watch we let users use voice search, only to show the user related to the first three of the goods, users will soon be able to make a choice. Then you can submit your order by selecting the address directly. We cut off the huge online payment process and changed to offline delivery. This streamlines the online process, and the user can expect to complete the online purchase immediately afterwards.

　　The information structure is flattened.

In the mobile phone, most of the application of the conventional "progressive" layer of in-depth interface information architecture, often because of the level is too deep, so that users need a layer of jump interface to meet the needs of users. Such an interaction is obviously not suitable for watch. We have a lot of exploratory attempts to the information architecture, finally adopted the "two-tier structure" mode, the order information tile, when the user has a clear view of the intention to expand the lower level of logistics content. (On the phone, the order is sorted by status, such as: Pending payment, completed, etc.). )

　　Increase the efficiency of user browsing and use:

Displays one piece of information at a time. When you have more than two levels of information, put it on level two page. When there are other parallel information, toggle the page display.

Simplify the presentation of words as much as possible. Information is expressed in terms of keywords and phrases rather than complete sentences, and here we share a technique for simplifying the presentation of text, which is the form of an icon + copy. such as: "You buy goods in Jingdong logistics progress to The courier delivery." After streamlining is an jingdong-specific logistics transport car icon + "Courier Departure" copy.

Enlarge the size of the font. The watch hardware itself is small in size for easy portability. Enlarge the text size appropriately to ensure that the user can catch a glimpse of the wrist.

Use a reasonable picture. Pictures are more visually intuitive than text, and can be easily understood by adding pictures to users. Such as: Users in the purchase of goods after the inquiry logistics, want to know what things to where. When expressing the message "something", you can use a picture of a product instead of a list of items.

Simple interaction, using large gestures on watch operations. In the query function, order and order switching, order operation, we use the interactive way of large gestures, to ensure that users can easily see in any scene he wants to understand the content. (Big gesture: not as precise as clicking a small button)

When it comes to order details, it is inevitable that more complex interactions will be introduced, forcing the user to complete these operations on a wearable platform is of course inappropriate. We directed the user to a matching handheld device, where they were able to complete the task with a large screen and then return to the wearable device to obtain the results of the operation. The Touch button will start the user to match the relevant application page on the smartphone, the user will complete the specific interaction on the phone.