The advent of the cowboy era Themas color-changing cowboy rising Road
The development of the entire apparel industry is a full-on, and the Cowboy series is one of the plays. With Adidas, Nike, seven wolves and so on international mainstream clothing big Head has announced offside development cowboy industry, domestic cowboy Enterprises have adopted relevant linkage policy. And among them, Themas to difficult to copy the concept of color-changing jeans cleverly escaped the impact of the market, under the pressure of international brands to harvest a group of loyal fans.
According to the brand founder, China is already a large population, the Hong Kong International Group, the population base has become the basic national conditions, bringing the broad prospects of the cowboy market, with the formation of the front line to occupy the trend, www.tamsa.cn, a cowboy reform quietly came. Its introduction, cowboy market Sales model too single, can withstand the menacing foreign brand injection of difficulty will also improve. In the face of all kinds of severe tests, the launch of the mother of the mother to open a police car to practice the big strategic decision to inject positive energy for the cowboy market.
International style to create rich personality children's wear:
Themas Cowboy has been to the internationalization as the brand, relying on Hong Kong design company and international fashion indicators to develop a series of denim style in line with the current trend, each quarter of denim products are Huang Lei Sun Yangyangyang sell Meng Photo netizen: The door to the son-in-law novel style design, rich product portfolio.
Diversified series to create the most all-tide pavilion
To fresh, handsome, neutral and other categories divided into brand development ordinate, for satellite photo now silhouette with the age of the introduction of a diversified cowboy series, including all stages of the benefit of the division, Hong Kong design team 360° World perspective creative, retro, small fresh, cartoon, elegant and other styles of diversification, one-stop shopping to improve the user shopping experience.
The price of pro-populism is more popular:
It is understood that the current domestic first-line brand cowboy walking is the high-end price route, Themas cowboy cheats, which means that many brands have given up the strong adhesion of the low-end route. "Themas" color-changing denim including trousers, tops, handbags backpack, such as the three series of thousands of products, according to the "352" of the gold proportion of the price layout, 30% low parity so that the rapid flow of funds, 50% mid-range main force to increase profits, no matter how the market changes can be profitable.
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