There is no link between inside and outside the building should do and but different

Links and content, has been served as site building and search engine optimization criterion. In the practice of website optimization process, high-quality content and quality links can play a role, has been indispensable. No one can ignore the content, because whether the site or search engine itself is based on rich content, the unique quality of the original effect is more obvious, so I stubbornly insist that "website construction and optimization of the core competitiveness is original." Since "The content is king, the link is the Emperor", the link is defined to be same with the website content position, its function also cannot ignore.

And the fact is that the search engine is along a link crawling content, regardless of internal links or external links, its original role is to facilitate search spiders crawl page content. Based on this principle, the more links of course the better, because it makes it more convenient for search engines more detailed crawling site content. But the link is not only the quantity, but also the quality, and the internal and external chain focus is not the same, reasonable link building, must have done inside and outside different. Why do you say that, inside and outside links in the site production and optimization process of what role, we try to return to the nature of the link, and in-depth analysis as follows:

　The role and significance of links for search engines

How can search engines continue to find more information? is the search Spider program from a website, follow the link constantly in-depth search, crawling page at the same time crawl content. So we can understand that, search engines are inseparable from links, no link search engine will be unable to find new pages, also can not retrieve new content. So search engines are particularly fond of links, and even a bit hungry, because links are necessary for search engines. Do a reverse thinking, if a website, no link to any site, also not be linked to any site, and what is the difference between an island? Such a solitary station naturally there is no way to be search engine initiative found that the same outside the chain of the site, the search engine found less opportunities.

Therefore, the link is the first search engine to retrieve the content of the necessary conditions, the number of significant links to the site, convenient search program crawling and grabbed the page content, favored also in reasonable. Second, in search engines, as in the real world of interpersonal relationships, good quality things will naturally be transferred to the intersection. In particular, the chain, excellent quality of the outside chain, nature is no different from the search engine recommendations, which is why in the site construction and optimization, we should pay special attention to link building. In general, small and medium-sized enterprises, the weight of a fairly high ranking of those sites, the number and quality of the chain is relatively considerable. So links, whether outside the chain or within the chain is absolutely not to be ignored, to enhance the weight of the site, link is absolutely the content of the golden partner.

Second, the main purpose of outside chain construction and implementation method

In the website construction and the optimization implementation process, must pay attention to the link construction (especially outside the chain) has become the consensus, this to do the reason and the goal is what? Do not know how many stationmaster has carried on the thorough system ponder. We know that there are two forms of links, one is the direct URL, whether or not through the tag to export the link, search engines are identifiable. The main role of this link is to facilitate search engine crawling retrieval page content. Another kind is the keyword anchor text link, such link way quality is better, do not have the effective convenient search engine to retrieve the page content, because it uses the anchor text form, is equal to tell the search engine target link website theme.

The implementation of the chain of methods, such as mutual exchange links, forum signature, group building blog and so on, although these methods have been gradually its micro, but still have a lot of webmaster music This is not the carry on. Because although the search engine has slowly played down the weight of these links, but still can win by volume, which can also see the dilemma of link construction. Not without better access to high-quality outside the chain of methods, but need to pay more hard efforts, that is, soft wen. High-quality soft Wen published in such a platform such as Admin5/chinaz, a short period of time will be a large number of reprint, as such sites are mostly allowed to place a URL URLs. As the soft text is forwarded, the link is taken to the site being forwarded.

　Third, how the layout implementation of the chain effect can be better

Internal links are links that are limited to the same domain name or under the same Web site. From the point of view of the search engine, the main role of the chain is to make search engines more convenient and rapid retrieval of the site. Because even a website content, if there is no necessary navigation, or site map to link each page to each other, the search engine will not crawl to retrieve many pages. The chain also has a very important role is to transfer weight, we often see some sites, in the middle of the article will be the keyword bold plus black, and then link to their own site domain name or home page, so that the purpose of the operation is to continue to pass the weight of the home page.

Inside the chain layout way There are many, we often see the site map, its main purpose is to implement the chain, of course, there are also convenient browsing the role of the Web site; Similar methods include breadcrumbs, in the upper-left corner of each article, or in the upper-right corner of the page, where the current location of the site's path indicates text. Here need to specifically note that, whether the site map or breadcrumbs Current location instructions, should be added to the corresponding URL link, otherwise it is not up to any role in the chain. We often see some articles below often have, on an article is So-and-so articles, the next is a certain article, and some will list five or six related articles, its purpose is also to increase the outside chain.

Iv. deep understanding of the internal and external chain and make it different

Since all are links, there must be a lot of common, at least it can play a major role, are to facilitate the search engine Spider program crawling search page. But the inner chain and the chain is different, the main purpose of the chain is to let search engines more in-depth search page content, at the same time through the anchor text way, to specify the page transfer weight. Or, the main purpose of the chain is to improve the weight of a particular page, and the inner chain is based on the internal operation of the site, basically as long as the correct method and implementation in place can be successful. And the implementation of the internal chain method is also a lot of fixed, so as long as the content is rich enough, the construction of the chain is not a problem.

But outside the chain is not the same, who also do not want their own site to appear on other people's Web site, or keyword links. Because this not only the image is not good, always feel the same as others advertise, and because there is the existence of export links, will also lead to the intangible loss of weight. Therefore, outside the chain, especially the quality of the implementation of the chain is relatively large. If you want to obtain high-quality outside the chain for a long time, the soft Wen is definitely the first consideration object. The main function of the chain is to introduce the whole site to the search engine, the more purpose is to raise the right; the main role of the chain is to let the Spider program in-depth search page content, is the transfer weight. Chain outside the chain only organic combination, in order to effectively improve the overall weight of the site, both can not be discarded one can not be biased.

Although know the role of links, but more times, we understand and do may be too biased. In the implementation of website construction and site optimization, internal and external links must be treated differently, because its purpose and role is different. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, as the content and link is the site to claim the necessary factors, for a site for high-quality outside the chain and a rich and reasonable internal chain need to complement each other, both are important.