There is one: optimize the site four unnecessary tangle of places

Do SEO for several years, optimized the site also has twenty or thirty, in the constant study and summary, also calculate slowly have own opinion. Usually in the forum and post bar still have a lot of friends over the tangle of some common problems, today, according to some of their own experience and experience, to think that unnecessary entanglements in a few places to write out, of course, I these summary of the comparison applies to the index 1000 words, for some large and medium-sized websites or index slightly higher words, Also need a solid implementation of good SEO strategy is fundamental.

First, do not have to cross the knot URL structure

URL normalization and uniqueness are the words we hear most often, in the site optimization is indeed very important, but also effective cumulative URL weight, in the forum often see similar to the problem of URL structure, sometimes even tangled one weeks can not find the perfect answer, others do not say, is only 301 redirect to a group of webmaster , because of different programs, different hosts, different languages, 301 redirect is different, but also include some static URL, pseudo static and so on, in fact, for the index of 1000 words, there is no need for excessive entanglement this, the author also optimized over twenty or thirty stations, all using dynamic path, But the path parameters are mostly only one, very concise, so the rankings and included is also very solid in place, and perennial stability, so do not have too tangled URL, of course, if you can spend a little time to fix, then try to adopt a static URL.

　　

My Taobao Guest Blog General Index is 1000 below the word, so in the URL and did not work hard to optimize, all adopt dynamic path. Because the pseudo static and pure static need the dual support of the program and the server, so I did not care too much, has been using the dynamic URL, all aspects are very good, as before the N-site, like the ranking will naturally slowly rise.

Second, do not have the idea of tangled web site structure

Enough flat, flat enough, clear enough is a lot of sites are the pursuit of the structure, because the flat structure more in line with the search engine crawl rules. But limited by some open source program (CMS) own design, network company design, find someone to develop the inherent design and so on, some web site structure is not too simple, but the problem is that we do not have enough time and technology to change it, so some friends are too entangled in this matter, To think that a slightly more complex site is not good at all, that the total is not conducive to crawling, to do everything possible to simplify it, the result of wasting weeks or even more time is not completely done. In fact, this is completely unnecessary, first, the complexity of the program can be prepared for future expansion, but also may be for the sake of security, itself is not much bad things, and for some low index words, relatively easy to optimize, if spend too much time to tangle Web site structure, then the time cost is obviously a little high.

　　

I am using the Emlog blog, so the navigation remains the original state, enough simple, perhaps for the low index of words, such "do not pay attention" is just an advantage. But the structure of the site is sometimes not just navigation, the most important is the channel and column, but the principle is similar.

Third, do not have to cross the knot domain name age

Using the old domain name to do the station is a lot of webmaster often practice, after all, the domain name age is an important factor in optimization, the old domain name high weight, included fast, there is a reverse chain, with the PR is the embodiment of its advantages, coupled with the search engine on the new station generally have an inspection period, so give a lot of novice an impression, do the best to buy the Indeed, there are many favorable factors for the old domain name, but does not mean that there is no harm, such as once punished, do illegal sites, black hat SEO, do station group and so on, in addition to the old domain name to sacrifice the current brand is not a good thing, now do station brand more and more important, 100% rely on search engine is very dangerous, So the domain name is an important link, the old domain name and new brand will generally conflict, so not to tangle domain name age. And remember optimization is only means, brand is the goal, do not get the cart before the horse. In other words, if it is intended to do some time to let go, the pursuit of short-term profits, that first or the old domain name, no doubt.

　　

This is the domain whois time, registration time is not long, not the old domain name, but the ranking ability is not too bad, now every day from the search engine traffic. So the domain name age need not be too tangled, my blog is an example.

Four, do not have to cross the knot friendship connection

Links in the optimization of the site accounted for the proportion has been very large, whether it is for others to optimize the site or their own company's station, whether novice or veteran, the links are very important to become a habitual action to optimize the site, I also attach great importance to links, the appropriate links not only to add weight to the site, but also to increase the flow of appropriate. But many novice stationmaster is clinging to the construction of the Friendship link all day long, even ignore the content, in fact, for some index less words in fact there is no need to too tangled links, do their own stations, including the observation of a lot of stations, no friendship links do well, so the link is very important, but not the only. I would like to change a few friendly links is very good, but just want to reach the rank through the friend chain, the whole day excessive tangle You You chain, this is obviously a misunderstanding of the friend chain.

　　

This is my blog friendship links, for a long time, did not take the initiative to do friendship links, but does not affect the search engine's collection and rankings, so grasp the core of things is kingly, this is my optimization experience.

Optimization is not the same, the book and the previous experience is not suitable for all sites and all circumstances, the situation of their own site also rely on their own continuous exploration and summary. So for some small index words do not need too much detail, the real core of the thing is to serve the user, do the content. Remember the Google Optimization Bible also has such a discussion, every day to add a real value to users of the page, the Web page as far as possible, can contain pictures and videos, a year down, the site will reach a certain height. From my own experience, it is true that, do a good job of content, appropriate to do some of the high relevance of the chain, the site will be with the direction of the ideal development. This article is here, feeds: OSA brand Apparel flagship store http://osa.58xu.com, reprint please keep the link, thank you!