Think about "what do you and others want" and clarify your objective

Think about "what do you and others want" and clarify your objective

Journal/2010/07/05

 

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Process 1: confirm the target, object, and time
If you want to prepare a website, you must first confirm the following three elements: Purpose, object, and time. Before getting started, you need to spend more time thinking about "what you want" and "what do you want" to increase the machine rate in the internal content 1 program.

I have been observing that the poor performance of some readers is often not caused by poor Eloquence or the lack of rich resources, however, the author did not seriously think about the opposite image and purpose in advance, but simply handed in the information, as a result, "the internal content of the listener does not meet the listener requirements 」.

I have asked Tian ye, a Japanese speaker, to make a good preparation, as mentioned in his book "don't have to talk about it, beforehand, the following three elements must be confirmed: Objective, object, and time.

Purpose validation:
Determine internal content based on expected results
Tian ye pointed out that his goal is to "inform the other party of all the things they have, and urge the other party to make travel and decisions .」 Simply put, what kind of idea do you want to bring to your ears after listening to your preparation? For example, the Fund said that the goal of the meeting may be to "allow customers to determine the order". The goal of the department may be "The supervisor makes a decision on issue 」. As a result, you can clearly understand what kind of countermeasure you are looking forward to, and decide whether to display the internal content of your website.

However, in practice, the difference between the "marketing objective" and "marketing objective" is often mixed into one category. In the case of Tianye, many people will answer what kind of result she wants when she asks the customer, "I want to be in front of ○ people, comment on the primary topic □shard ratio. 」 As soon as she heard, this is just a "production table" that is more important than just writing a table. It completely ignores the "Results" that have been written successfully 」.

「 If a hacker gets only one phrase at the end, it doesn't mean anything.

I want to clarify the objective of "success", by Jennifer. usually many (Jennifer Rotondo) suggestions, You can first ask "why do I want to do this operation", the answer must contain two parts:

1. Main issues:
What is zookeeper? (What) it is necessary to clarify the main issues (including attention and depth) of the primary account. For example, it is suggested that the primary account should be a new employee, or, the method should be used to optimize the response of a new product. It is also necessary to confirm which things should not appear in the response, for example, the product development plan that has not yet been finalized, or the planning plan.

2. cause:
Why do I have to renew my account? (Why) the author must be clear about what he wants to do, and provide the information to listen to and accept their consent to something, or are they excited to take some actions? Jennifer believes that the "reason" in marketing purposes is often more important than the "main issue", and it is also to avoid the risk of building up data. Unable to master Zookeeper's main component, and the component structure is easy to lose focus.

Confirm the image:
Know who the peer is and what the peer wants
For many people, it seems that this is the case to confirm the comparison. Q: "know" does not mean "Understanding". Jennifer reminds reporters that they must understand "How much do they know about your primary topic 」, and "Why do they need to know more 」.

Tian ye believes that if the author does not know "the other party has an expectation for something", he cannot decide what method to use, because, even if the content is the same as that of a business or a student, the use of the content will be different, when it comes to staff members and senior executives, the billing method is also quite different.

Therefore, the first step for image recognition is to "understand the listener features 」, this includes the number of people, sex, year-olds, awareness, and rankings of the image, and even the expectations and hobbies of the decision makers, in order to find the internal content and content that meet the needs of the listener.

The second step is to "understand the requirements of the other party", focusing on the orientation or importance that the other party may consider, and then adding a description that is sufficient to the other party.

Time confirmation:
How much time is left to determine the initial billing method
「 There is no way to determine how long the deadline for submission is, so we can't decide how to prepare the delivery method, there is only one half-day temporary upload case, which is totally different from the case where one day, one week, or one month is used. The reason is very simple.

If the delivery time is a few hours later, you can only apply information, delete famous words and dates, or express your request for a duplicate in one line; when there is more than one day of operation, you can add other data records to the existing data, or re-compile the data table; if the time is longer, you can even call the relevant personnel to review the statistics and create a brand new website.

So even if the other party only writes the next sentence "very urgent" or "very fast", it is necessary to confirm that "it is required in the afternoon? Tomorrow? Or can I give it a week later ?」 In order to avoid the occurrence of images, the text clearly indicates that something has happened, or you may not be able to provide evidence or other information.

It is the cornerstone of successful failover. Before getting started, you need to spend more time thinking about "what do you want" and "what do you want" to improve the server rate in the internal content 1 program, this maximizes the maximum effect of zookeeper.

For more brilliant articles, please refer to the Economic Man monthly, September July