Think twice! VR hardware entrepreneurs can "kill you"

The emergence of new products across the age will make the technology industry crazy for a while. Ten years ago, it was a smart phone, and today it is VR. Since the 2015 S, VR has become more and more exciting and even more invisible and scared. Countless brands, big and small, have no need to go into the VR hardware market. How many of them will become famous after three years? Let's take a step back, even if it's just a whole body. The future of VR is naturally a feast of excitement, but in the end, there is only a limited oligarchy who can take a part in delicious food. For start-ups who plan to or have already entered the hardware market, they can recognize the future situation and rationally choose the development line. They may not be able to get a cup of cake.

VR hardware start-up companies are on a three-way road. The left side is the route of PC host peripherals, the right side is the route of mobile phone VR glasses, and the middle side is the route of All-in-One devices. How to choose?

For PC peripheral VR, oculus, HTC, and Sony are the three main series (Sony's VR product is psgame host peripherals). These three giants have recognized strong core technologies in the VR field, it is not what entrepreneurial teams can covet. In addition, their products were released in 2016, and the entrepreneurial team did not have the opportunity to follow up. This is not the most important. PC peripheral VR is only intended for a few gaming players and geeks with severe experience. The market is small. Even if VR is popularized, the amount of gifts in this part of the market will not be too large. This is the highest opportunity cost. Currently, there are not many start-ups taking this path.

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PC-level VR device oculus rift

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HTC vive is recognized as the best PC-level VR experience in the industry

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VR peripherals of Sony psgame host psvr

Mobile VR glasses seem to be the best fit for entrepreneurial projects. As a result, this threshold is extremely low. "lens + shell" does not require any advanced technology, and the production supply chain is also very simple. Secondly, the product is cheap and the market is good. But in fact, this is the most fatal trap for entrepreneurial teams. Among the two giants of Android mobile phone manufacturers, Samsung has developed gear VR. Huawei also released VR products at the P9 Conference. These two manufacturers have already accounted for most of the Android mobile phone market. For other mobile phone manufacturers, this is a good thing, as long as you are not stupid, early evening products. In the future of mobile phone VR glasses, the mainstream direction is mobile phone customized accessories. This is done by independent manufacturers and will be killed early or late.

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Samsung Gear VR is a masterpiece of mobile VR glasses

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Huawei VR glasses unveiled at the P9 conference-Huawei Vr

It seems that only one machine can go. At present, there are basically no giants in this field, no benchmarks, and no standards. As a new product type, the consumer has a lot of taste for the product, and has little knowledge about pick up the problem. There is a lot of technical and details to be drilled in. In addition, it is widely believed that the all-in-one machine will become the mainstream form of VR hardware, and the market prospect is terrible. This is the idea of most speculative brands that have already entered the board. It is still full of childishness.

Speculative start-ups often lack keen technical insights. In fact, the technical difficulty of All-in-One machines is no worse than that of PC peripherals VR. In some aspects, the threshold is even higher. Although the chips and screens suitable for VR can be purchased and solved (Samsung, Qualcomm, Intel, AMD and other manufacturers have successively optimized VR, samsung's latest AMOLED screen supports low VR Yuhui and 90Hz refresh rate). However, R & D and integration of optics, underlying system algorithms, and location tracking technologies can only be implemented by hardware manufacturers, especially the wearing of All-in-One devices seems simple and actually difficult. Although these aspects are not familiar with "Famous Brands", it does not mean that there are no technical experts.

For example, idealens of the second-generation server has just been released in Seattle, USA in the past few days, they invited Peter Moss, chief software engineer of Unity Technologies, Taylor Freeman, CEO of uploadvr, Ivan broustern, product integration director of vrstudios, and Kyle R · lesenbeck and other iconic VR industry figures will experience the second generation of machines, we were highly appraised. According to feedback from these big figures, this vendor has achieved 120 ° of vr fov (field of view), which is currently the largest FOV in the industry, A positioning system with a recognition accuracy of 1mm and an OS developed based on Android are also released. More importantly, their second-generation machine wear solution reduced the weight of the host to 295 GB, and added the rear of the battery compartment with adjustment-free wear. Kyle lesenbeck believes that this suit is very attractive, imaginative, and can well support complex mobile application environments.

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Peter Moss, Taylor Freeman, and Ivan breoustert talk about the experience of the idealens second-generation server.

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"Vr Road" website reporter Kyle resenbeck to experience the idealens second generation server

A good VR all-in-one device wear solution comes from excellent human head Engineering Research (which is much more complex than mobile phone human engineering), a large number of design solutions and experimental data, and is also associated with the distribution of the entire hardware system, and the need to deal with various extreme conditions and use details. These require a large number of technical teams to accumulate long-term R & D results, which is not as simple as a startup company thinks. In the long run, once the VR all-in-one machine is launched, its consumption philosophy will gradually mature, not to mention the core technology points such as optics and tracing, the lack of technology in any stage will cause a fatal weakness in the market competition for manufacturers. Start-ups basically do not have time and business conditions to complete such raw technology accumulation, and then compete with companies such as idealens. In the hardware field, we develop our own technologies and solutions. This road is just a chronic disease. 

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The official rendering figure shows the wearing characteristics of the idealens second generation machine.

In fact, VR All-in-One hardware is not just a dead end for startup companies. The maturity of the industry will naturally form a diversified market ecosystem, and opportunities are also hidden in it. Once the upstream and downstream of the industrial chain are mature, the manufacturers that master the core technologies will not be willing to only use the consumer terminals. The evolution of the business landscape will contribute to the B2B solution market. By then, start-ups can bypass technical barriers and directly purchase solutions from the supply end, taking advantage of the reduced R & D costs and flexible business advantages, dedicated to strong brand and marketing, to seize the underlying markets such as consumer terminals and industrial applications. (This development track has actually been perfectly verified in the smartphone field, and the current second-line mobile phone brands are basically doing this)

There is still a distance between the VR industry and this maturity. The key for entrepreneurial teams that are already in the market or are planning to enter the market is to see the opportunities and take the lead. On the one hand, we are now looking for technical support, developing stable partnerships, and even obtaining authorization or transfer of some technologies and solutions in the early stage, so that we can quickly follow up products and iterations in the early stages of market development. On the other hand, the layout of content terminals, retail channels, and industrial applications is intensified. The resources at this layer are huge and the business climate is complex. It is difficult for any manufacturer to take an absolute advantage in a short time, start-ups have a lot of potential. It can be said that establishing the bottom-layer market advantage is the foundation of entrepreneurial companies. This level of advantage means the right to speak and negotiate with upstream vendors in the future. If it is good enough, it is not impossible to force a tour. In general, for start-ups, this development path has the lowest opportunity cost and the greatest chance of success.

The more fire it becomes abnormal, the more it means there are many traps in it. Now VR is like this. Companies that can laugh at the end of a field will always be a minority. This feast offered by VR is not a pie in the sky. Anyone can eat it quickly. This is a grand feast without admission tickets. It is easy to come in and it is very difficult to find a seat. The selection of the Strategic Route will ultimately determine who can eat meat or drink soup? You can only eat leftovers or even starve to death. (New technology discovery: Kang standing/Wen)

Think twice! VR hardware entrepreneurs can "kill you"