Thinking about an unfinished entrepreneurial project -- a note of entrepreneurship

Before writing this article, I must apologize first.
I wrote this article to record some of my entrepreneurial history over the past few years. However, in the previous article "three problems that tech entrepreneurs may encounter", I commented more on my friend's projects, leading to the question of readers "big gray rabbit. There are indeed many 5000 registered users on P2P websites, and the profitability problem is indeed good. However, Daniel is only a small technician here and has no equity or option, it's just for technical hobbies to study some data samples. In this way, I think it is still relatively time-consuming. However, this is a subjective consciousness. Different readers may have different tastes, and we hope to keep them consistent. However, since this problem has occurred before, in subsequent articles, I will review myself first and review others.

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At the beginning of 2011, the team had done a lot of unreliable projects to keep the company alive. One of these projects is the most unfortunate case I think.
This project started with a QQ group. I have a QQ group named "August 9, 1982", which is a birthday group. I have joined this group for at least six years this year. In the past six years, I have only said six words in this group, that is, in August 9 every year, I said "happy birthday" in the group to prove my sense of presence. At the same time, this group is the only one that has never been withdrawn and is active for only one day every year.
This is an interesting phenomenon. I have found that we never know what the group owner looks like since the Group was established. In addition, this group of people seems to have never been added. Even though it is so deserted, it seems that the number of group members has never been reduced. As a result, I joined hundreds of birthday groups with three or four different QQ accounts. Finally, the following data is obtained: the 87-year birthday is a timeline. I found that the more groups I talked about earlier than 87 years ago, the less I usually spoke. After 87 years, the more groups become more active, the higher the demand for "coming together for a birthday" and "coming out to meet. However, their common feature is that group members change slowly. Even if two people in a group had a quarrel with their ancestors on the 18 th generation, both of them were unwilling to leave the group.
This data illustrates two problems: 1. People who were busy with work pressure 87 years ago forgot how to chat with a group of strangers in the QQ group every day. Stranger friends in the QQ group became increasingly deserted. group friends 87 years later had a natural ability to find a topic and extend it further. What's even more strange is that, in all these QQ groups, although everyone talked about appointment and dinner together in a dark manner, there was never a simple and crude contract like Momo. 2. People have a natural sense of belonging to a common organization with common characteristics. For example, these birthday QQ groups, such as a large number of R & D personnel in csdn.
Under the temptation of such data, I began to figure out how to make a product that aggregates these people to form a terrible business logic. So I made the following notes.
1. What kind of product is required?
A group that only pays attention to the activities of people with the same birth day. According to Maslow's hierarchy of needs analysis theory, people's needs for groups and social media are second only to physiological and security needs. Now, we all know why there are more social products, but less chat? This is a simple truth, because when QQ was just launched, there was a kind of Snoop and curiosity to strangers. Everyone has never been chatting with strangers, so they all come up and think that the person opposite the computer doesn't know me. I just want to say what I want. Later, the Internet gradually became popular, and social networking began to become popular. The demand for social networking products also increased. At this time, if you want to say something like this, you will get a "roll !" So how can users talk about it together? It's very simple. You also need to rely on skills for conversation, such as: Oh, pretty girl. You used to play this game too. I also played it. I have several zones ...... Oh, pretty girl. You were on this forum too! Did you see xxx I wrote? In this case, people and people are put together because of the same interest points. For birthdays, it is a coincidence that the same person is born in Japan and has a common element of social media. A few years ago, there was always an SP advertisement on TV: Do you want to find the person who lives on the same day, that is, to make full use of the interests of people who share the fate of the same day. Therefore, this product is very simple, that is, to bring people of the same birthday together.
This requirement is quite simple. You are reading this article. Think about it carefully. Would you like to know a beautiful girl with the same birthday? If you really encounter it, even if you are not good at expressing it, you can talk to her.
2. How to display
If this product exists independently as an app, it may not have a long life cycle. As a person grows up every day, even if he does not immediately delete social applications that are only used once a year, he will forget to use them again next year. Therefore, a separate app will always be stuck in a problem where new users cannot be frequently accessed. What should we do at this time? My idea is to converge and coexist.
What is aggregation and coexistence?
Poly
The so-called clustering is our own product. Your product is equivalent to a user's traffic. You need to make activities, communication, and chat for users. The design of this product must be very simple. There may be only a few features, and the key is the friend chat function. We focus on the same topic as the birth day. Although users only come once a year, I have a birthday every day! Let them come, chat, and get out to eat, is the most necessary thing for this application.
If a user only comes once a year, he will forget the product. What should I do? At that time, my approach was also rough: Talking about data cooperation with other websites. How to cooperate? If your users are on your website, you have to think about how to increase their stickiness? Okay. I will open my interface to you. I will allow you not only to find friends of the same origin site, but also to find more resources outside the site through the same origin product, and finally reach a situation where users share and benefit distribution is achieved. I only need to add this part of my birthday users. As for what attributes you need, I don't care. Since then, the benefits of open interfaces have become: The cooperative website has gained more users through me, and the cooperative website has shown my code so that the users who have installed my applications can think of such a thing. This is obscure, but I will explain it clearly: for example, you are already a user of the same origin. When you open the Website, you suddenly find that there are more than N girls on this website who share their lives with you. At this time, you will naturally take out your cell phone and scan the QR codes of these girls to get to know them. In this way, for the same reason, the user activity is obtained, and for the new website, a registered user is added.

3. Competitors
? Qq? Momo? Yes. This is your biggest competitor. Although Momo QQ has not played such a role in the official name until now. But once they want to do this, the project will die very badly in minutes. What should we do? At that time, I had a waste of thinking about it. But I finally told myself: only by hard work can we shield strong enemies. This is why MSN died in China. Who uses MSN in China? A tall man. Every day, they talk about a bunch of big topics with half-Chinese and half-English words on MSN, turn off MSN, and talk to a group of QQ groups. The final result is: MSN was defeated and left China. Why did QQ successfully kill MSN? The reason is very simple. user habits have been developed. If I change communication tools at this time, first of all, my friends and family have to change the communication tools before I can contact them. QQ has built a strong user base in China, so it is difficult to replace it. How to practice internal skills? As I said earlier, the internet age is mature, and it is difficult for strangers to make friends. As a point of interest such as birthday, when the product attracts enough users, this user establishes a link here. This is just why people in birthday groups don't want to leave the group for a year, because they already have a relationship chain with their friends, so they won't go to the second one. Although there are few idle people, there are few. Therefore, it is only the fastest way to allow more people to use the same products and establish good user habits so that they can survive in the cracks.

4. business model?
This is relatively simple. I know a friend who has no technical skills and only a three-inch tongue. So he made a lot of local QQ groups, with interest as the core point, let a bunch of people join this QQ group. Then I will talk to the local bars and restaurants: I can bring you a party for more than a dozen people today. How much can you give me back? When a guest arrives at the bar and restaurant, it's natural that you are not happy. It doesn't matter if you just pay for it. So the same is true here. Everyone has a birthday, right? Have a birthday banquet together? Can I sing a song together? This is always possible? A better offline team is a birthday o2o in an instant. There is also a model: your mall, airline, bank, insurance company, to the user's birthday, you do not want to express? Do you have any place to issue your coupon? Send it to me! I will tell the user that XX Bank is the first person to bless his birthday today, and I can be precise to the time in milliseconds when the information is sent. How is it? Does such a millisecond-level number make people who celebrate their birthdays more interested in the company? However, you can send a voucher. I have to review who you are, how your service is, and how much money you give me.

Well, a simple business model will come up with so much. There are users, promotion solutions, analysis of competing products, and business models. Next, we need to build a team and collect channels.
This is why I did not make it in 2011.
First of all, although this project is not very technical, it requires a lot of manual work. In 2011, I did not have Mr. Yang Dong, the current vice president. After joining the driver state, he made great contributions to the improvement of the driver state's offline capabilities. Without offline capabilities, how can I contact these bars and restaurants and how can more companies put advertisements here? Therefore, the business model is not true,
Second, we all say that social networking is fast. Why is it so fast? Shortly after I started my business in 2011, I had no way to compare my channels with those of the present. This type of application is completely impossible if it cannot quickly occupy the market by using the ideas of Rural cities. In minutes, a big guy shot you down. Rice chat comes before, because the preparation is not fast enough, and there is no support for powerful resources such as QQ relationship chain. Although it was four months before birth, rice chat will not be mentioned immediately.
In this situation, I originally intended to keep the company alive to do this, but it may actually let the company die. So I did not. Internet Startups, No matter what products they make, must follow the three words "fast", "accurate", and "malicious". A product is launched and quickly occupies a certain market, and quickly cultivate user behaviors and habits. After that, as long as they are maintained normally, these users will not be lost. Never let your opponent get ahead of you in a certain way, or any good project will die.
Now, this matter is mentioned again. I have no experience in doing it, so I feel tired. If someone is willing to do such a project, I am very willing to give you more ideas about this product.

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Entrepreneurship note-attach importance to yourself [preface]

Demand Analysis for entrepreneurship-note of entrepreneurship [1]