Those things caused by traffic fluctuations from the site's revision

The website revision upgrade already is the inevitable question, that how to look at this question, as well as this question brings the follow-up question, does not know has read this article you, what opinion? The website's revision already is the website operation personnel needs to face the operational problem to be bigger problem.

The website's revision has the following several forms: 1 section adjustment; 2 website layout adjustment; 3 Rebuild the website (using the same programming language, recreate the website), 4 rebuild the website (even the programming language changes, recreate the website)

The main point here is the 3rd and 4th. In fact, the 3rd and 4th are similar, have to consider the conversion of the site data, if not a lot of conversion, will be the site's traffic and rankings have an impact. And the 4th hardest part is how to translate data from different programming languages into existing language data. So if the technology has not reached this level, do not easily convert the programming language.

Now return to the point--the revision of the flow of the problem, the site changes are likely to affect the site's traffic, as to whether to improve traffic, or reduce traffic, this is very test operators of the "technology". Here is not the need for operators to understand the technology, but operators need to understand the site after the revision of the need to pay attention to the problem, including the revision before the problem, after the revision of the problem.

　　Well, now start talking about the components of Web traffic :

1. Traffic generated by direct input to the web site

This part of the flow can be said that 80% is the core users of the site, and is our focus on the development of objects. Efforts to increase the proportion of this part of the flow.

2. The traffic generated by the search engine

This part can be simply understood as the effect of SEO, mainly through the search keywords attracted by the flow. This part of the proportion should be gradually reduced, can not rely too much on the search engine.

3. Click on the traffic generated by the link

This part of the simple is that the chain brought about by the flow, because the chain has 2 requirements: 1 to improve the ranking of the site paving the way, 2 directly for the site to bring traffic. This part does not need to deliberately to request, mainly or expand the coverage of the chain.

From the above flow source analysis, should know after the revision if mishandled, the flow of fluctuations in the cause of it. Yes, that's 2nd and 3rd.

The following is a real example, first of all, to introduce some of the industry's web site some basic information. Industry sites, site collection of about 280,000, reverse link about 140,000, this industry site in its industry ranked relatively good, SEO and layout of the site is also good, the site traffic is about 10,000.

Site A (I call this industry site a) in the previous period of the revision, and the revision is a thorough revision (the 3rd revision), before the revision has been done for several months of internal testing, can be said to be "foolproof", so a day on the "new station" on-line. And I happened to be on the day of it on the Web site a wandering on the next. When I click on a link, appeared "The Web page can not show" when I know things are serious, the results are really as I expected, the site included pages (except the home page), the others are not many open, so the traffic on the site is very serious impact.

According to the website a related responsible person discloses, because this "accident", the website flow rate from 10,000 or so, fell to about 1000, shrank nearly 90%, imagined, this 1000 flow source most is "directly enters the website to bring the flow". In fact, these are only ill-conceived, or the technology is not in place caused.

In fact, the 1000 data is very inaccurate, because, now the general view of the site data are through Third-party software, such as: Cnzz, 51, Baidu Statistics, Google analysis. These statistics software is only recorded when the site's page is normally displayed. In fact, the website operation must also understand--the website log. If through the website log's view, I estimated that day (the new station on-line day) flow rate will be at least usually 90%. Although the flow is not a big change, but an element is still very big change, that is--PV, this is unavoidable.

Through the above real examples, we know that if the Web site revision if not handled properly, the consequences of the result.

　So how do we avoid the loss of flow (or PV)?

The following points can effectively avoid the above losses:

1. The new station on the line before the beta to help find new station bugs, in the user experience more perfect

2. Web site Data Conversion site The most important thing-data, only the processing of these data, will not appear a series of problems caused by the revision

3. Site 301 Redefine This is mainly related to the weight of the site, the link to the old site to redefine the new site, this is the weight of the site transfer, but also to ensure that the flow does not lose one of the main means

4. Site 404 page when opening a page error, we need a "hint", a reminder of our page, this page is called--404 page, is the main clue to what position we are now in the site, if there is no this page, the visitors can not open a Web page, He will close the error page directly. 404 page is also to ensure that the flow does not lose one of the main means

Through the above 4 points of analysis, we can more clearly see the site revision of the need to pay attention to some things, there are some necessary remedial measures

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