Thoughts on Lean Entrepreneurship reading

First, small steps to run

1. Find a truly viable solution before resources are exhausted:

A chatty scheme is often valuable, but it may lead to unresolved problems that are most urgently needed.

"Risk estimation is an important cause of waste", do not think of things too perfect.

2, the function needs to rely on the birth do not accumulate; the simpler the product, the easier it is for users to understand and use:

Take the bridge as an example: some engineers build bridges for people, and some engineers build bridges to enjoy the process of building bridges.

It must be for the use of something.

3, run not equal to run blind, at any time to reconstruct:

Bury himself in the pit is to fill in the end, technology under the pressure of products blindly increase the function will lead to:

(1) After the project to solve a variety of problems every day, burn

(2) Their own things are not standardized, even if the recruit people also do not go out, the pressure can only on their own body

Small steps need to be done:

(1) Minimal scalability: Similar "function needs to be spawned", code extensibility also needs to be spawned, not over-engineered, guaranteed just enough

(2) Deliverable: When the program is done, it will be fully tested, and rework may interrupt the ongoing process, wasting more time

(3) Documentation: It's a good idea to write a document when you know it best, rather than after a long time or simply not writing it.

Do not expect others to read the code to understand your function, carefully write the text Dan Save is the future time

Wikis can be categorized and searchable using a wiki rather than a mail message, which often results in a content-related message

(4) Oneself pit oneself fills: The time is tight not the document not to test can, but has not been so.

You need to refine the documentation and refactor the code when the requirements are relatively non-critical.

Standardize him at least for a relatively sober time.

4, run not equal to no goal:

Not to seek the overall lack of a corner. Not setting a long-term goal will only follow the demand side, need to have a long-term goal, do things around it.

28 Principle: 20% new features 80% existing features

Second, communication

1, through the entire life cycle of continuous product communication channels

Demand confirmation and project launch are often the gap between customer communication, which often results in deviations from established goals.

Milestones can be set for the project and then confirmed by milestones and users

2, customers do not know what they want:

Your task is not to ask the customer what features they want, but to understand their problems and present an attractive solution.

3, to find suggestions for good advice, but should not be copied, and flexible use

4. Do not be limited to your occupation:

As long as you think is right, you can make anyone (technology, product, need side), boldly put forward.

And do not simply negate others ' thoughts because they are not the characters.

Third, use the data to speak

1, any new product on-line, data statistics code synchronization on-line:

Evaluate it with data, and then continue to learn

2, user card, will be all user data collection, collation, series, mining, generate value

(1) crowd analysis, User portrait: Sales are precisely serving different groups of people

(2) User path Analysis:

Book: Acquisition-activation--Liuke--income--word of mouth--income

World State: Channel--Website behavior--Stay phone--sales (talent, mall)--in-line--Share

Analyze the user's full path and the conversion rate of each node to locate problems in the process

(3) User life cycle analysis

New User: User care

Active Users:

Old users: Recall

How long does it take to make a call to the highest single rate after the phone is kept?

3, indicators have three a:actionable (actionable), Accessible (visible), Auditable (can be analyzed)

Only analyzed data is valuable.

Do not blindly ask for demand, but to see what problems need to be found

4, to ensure that the customer lifetime value over the acquisition cost of three times times

Currently only statistics on the user cost per channel, per channel user value?

Third, some other points

1, the real threshold is not easy to copy or buy

2, the greater the profit space, the less customers need to reach the balance of payments

3. Can be falsified hypothesis =[specific and repeatable actions] can lead to [expected evaluated goals or results] team goals

4, multi-category products: Buyers and sellers to connect the person +;

5, for the doer does not match the continuous time period

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Thoughts on Lean Entrepreneurship reading