Thoughts on the listing of Jiayuan in the century

Century Jia Yuan listing fast has 10 days, can calm down to do some practical discussion. Century Jiayuan is an online matchmaking site, as the name suggests they are engaged in online marriage intermediary services, members through the site to provide some features to find potential spouses. The site was created in 2003 and has had two rounds of funding that amount to about 16 million dollars.

In the heart of the century Jia Yuan is not a fast growing web site, the establishment of nearly 8 years but the annual profit is only more than 10 million. Century Jiayuan is a microcosm of the overall survival of a marriage and love Web site, and it is one of the most powerful members of the group, whose survival was even worse a few years ago. Love and marriage sites just put the traditional introduction work online, and the use of digital tools to help users more efficient marriage, but did not give a new solution for the Internet, they through the user information, friends reached to charge, but the delay has not been able to cheat in marriage, marriage care to prevent the treatment of a very high solution.

Say a bad word, rely on matchmaking site is not as honest in the industry community, group inside hooking up some peers, or more involved in some outdoor, industry activities, even if you write a marriage book or micro-blog marketing effect are absolutely better, and then poor or rely on relatives and parents introduced. After all, those who look attractive on the Web site have a lack of realism that makes it difficult to make accurate judgments quickly.

So why is the century good luck to go public? The first is the fact that the number of the remaining male and female remains a huge increase has been recognized by the community, and the rise of the TV marriage show is more and more worried about the remaining worries. To find the object of marriage has become a concern for everyone, and then the love and love of the site has entered the mainstream of our vision, they and a variety of TV matchmaking programs, smashing money to do a variety of offline activities to promote, Web site traffic, the number of users, media attention is naturally a rising tide, Century Jiayuan as the industry leader is naturally taking advantage of this wave of boom hurriedly listed.

The demand for marriage is very large this is true, but the existing matchmaking site does not solve this demand, behind which there is a lot of speculation and capital operation. One message is that since the century Jiayuan, one of its rivals, treasure net has also begun to hit ads, smashing cooperation for listing.

For ordinary consumers, matchmaking sites to the majority of the only disappointment, it would be better to pick up the training courses to get some self-confidence more real, the Internet practitioners need to be able to see the logic behind the real. The shortcomings of the existing matchmaking model may not be a huge opportunity for future entrepreneurs, after all, single economy, marriage economy is a huge potential gold mine.

Source: XJP submission, original link.