Thoughts on the profit model of Web2.0

Recently, the word "Web2.0" is still very popular on the Internet. I don't know when a website will jump out: "How many millions of dollars I have integrated", or even several former colleagues, I haven't seen each other for two years. When we met each other, they also told me that when I spent millions of dollars, I would think: Crazy, the new round of Internet crazy is coming again. I can't use it: a new round of bubble is coming again, because I am here myself, and no one is willing to be a bubble. So I always asked myself, and I am constantly stressing with my colleagues that final profit is our direction. Previously, Yahoo Mobile Industry strategist russellbeattie criticized that Web2.0 did not have its own profit model: from now on, 99% of companies claiming to be Web cannot find their own profit models.

It is understandable that the concept of "user-centered" in Web has indeed led to the beginning of a batch of new websites. In fact, Web is a real concern for users, and naturally it meets the real needs of users, users are the core of user segmentation. The profit model is clear as long as the user scale reaches a certain scale. The choice of profit model is more about how to use the customer to get, but to really do a good job of service, to provide users with real and effective value, as long as the user value is satisfied, naturally, you have users. Do you still worry about customers if you have users? Of course, I want to deny one point of view: many people have a concept that pageview will naturally generate income, which I do not agree. At present, the traffic of many Web websites is spam traffic, and the actual value of users is not satisfied, and users are not subdivided. It looks pretty. What is it like, I think everyone knows this clearly. So the kind of money that relies on the gorgeous appearance to circle investors to survive, or get the so-called advertising revenue through pornographic traffic, cannot last for a long time.

When considering the profit model of Web2.0, many websites at home and abroad have already made a lot of money for a long time, including Google, QQ in China, eBay and Taobao, they are all solid web 0. 0. The essence of web is the sharing of personal interests! Currently, eBay and Taobao share the benefits of physical objects. Xu's blog has a high traffic volume and should be very valuable, but how can it be converted? How can this benefit be reflected? This requires two systems: one is the integrity system, the other is the payment system, and the two systems, the above two auction websites are as the focus. Therefore, in the foreseeable web, the eBay and Taobao communities are taking the SNS community of Web further! So Let's sum up the experiences of the pioneers. The profit model of Web2.0 is probably developed in the following direction. This is also my plan for toutiao's profit direction:

1. advertising revenue: it includes classified advertisements, which are integrated into the community to refine the user base, as well as special advertisements (plug-in marketing) of various topics. In addition, the form of advertising is not just online, for example, a series of peripheral profit models extended by the touch dating business, such as gathering and merchant naming, by connecting online and offline, we finally determine the new marketing model of Web2.0. At the same time, we also need to think about how to combine the revenue of this advertisement with the influence of the user on the website, for example, some blogs with extremely high traffic indeed have media value, similar to the revenue models of Google and Baidu.

2. value-added services for Members: not only wireless value-added services, such as ringtones, MMS downloads, and original DV downloads, but also some services are differentiated by users to provide better services, users with high requirements are charged, similar to QQ paying members;

3. virtual currency: it is used for various community activities in many communities, such as dressing up, Community games, personalized settings, and VIP-level dating. This application has a certain scale and a high degree of maturity in many sites. This is similar to the qqshow mode. At the same time, the online marketplace, as a product provider, charges the user directly. The application website in this item is more charged as a service role of the intermediary platform. In addition to the newly launched "online dongmen" for the sale of real goods, the "Community store" for the sale of virtual goods in the Community also accepts user registration as the shopkeepers, in fact, it is a rebuild of Taobao and eBay;

In fact, the above three models do not have any fundamental innovation because of Web2.0, but are more likely to learn from the experiences of the pioneers. Of course, under Web2.0, how can we give full play to the concept of taking users as the core? How can we build a credibility and payment system as a website and establish a relatively sound scale, in this way, innovation under the above three models is the key. Source: Chinese news and communication comments