Three aspects of the webmaster How to choose the right long tail keyword

Hot keyword competition is too fierce, resulting in a lot of three without a webmaster instead of choosing the right long tail keyword, and for long tail keyword as long as do a good job, the effect of natural than the main keyword. For example, Taobao guest class, usually, the long tail keyword conversion rate are very high. After all, the conversion rate of the main keyword is too vague, although the flow is very large, but there are some conversion rate is not as long as the end of the keyword. Therefore, for the webmaster to choose the keyword, do not Piontes after the long tail, should be based on the value of their own site to choose, if it is to do the flow, then the choice of large flow of no problem; If the conversion rate is valued, natural flow if the conversion rate is low, then should give up as soon as possible, because you do not know whether to optimize up. For the analysis of the long tail keyword is suitable for their own site optimization ranking object, the author today to simply talk about:

First, the choice of long tail keyword is targeted

As the saying goes: What mountain sing what song. And the site's long tail keyword should also be such a truth. is not the use of the main keyword extension of the long tail keyword is to optimize the value of some of the main keyword flow will be very large, but through their extension of the long tail keyword is not in line with the theme of their own site, also does not meet the needs of users of the site. For example, when users search women's clothing, will add a brand or other specific words, such as Korean version of Women's clothing, autumn women's long sleeves and other keywords. And this type of user requirements is accurate, because they search the heart has a clear goal, naturally hope to be able to search the same as they expected. Therefore, for the webmaster analysis of the feasibility of the long tail keyword, should look at their extended long tail keyword is not strong, in general, the more targeted is the conversion rate better. Just like the women's Mall to choose a certain brand of clothing promotions and so on. Natural users want to buy promotional clothes, will be added two words to search, and their own site because the keyword matching degree of high nature will be ranked to the front, so that the site will be easy to increase turnover.

Second, the choice of long tail keyword whether there is a certain amount of search

It is also naught to think that a good word without natural search volume. After all, now a lot of long tail keywords are artificially brushed out, for example, 2011 the latest diet pills, such as the list, such as the long tail of the keyword is not to see is someone deliberately brush out, the webmaster can change the position to think about, if they are users, then search the list what is the use Taobao guests are the webmaster search, and Taobao customer search Such a keyword is naturally to promote the latest products. Therefore, for the webmaster analysis of the feasibility of the long tail keyword, the first key point is that the long tail keyword needs to have a certain amount of natural search, for this point, the webmaster can be used to think of the way to analyze the combination of Baidu index, such as their own users, to find weight loss medicine Products Then appear in their mind the first word is what, why to search for such words and so on, nature can analyze the long tail keyword feasibility and value of the.

Third, long tail keyword is consistent with user search habits

Whether it's the main word or the long tail keyword, the first prerequisite is to meet the user's search habits, after all, if not the user commonly used search terms, naturally will not appear in the flow index, and generally speaking, the site's keyword rankings are based on the user's search habits to speculate, such as the user to search for a brand of clothing prices, are not directly with a certain brand of clothing prices such as the long tail keyword, but with a brand clothes how much money, a brand of clothing there is a discount? The more realistic long tail keyword. Therefore, it is feasible to analyze whether the long tail keyword has a choice. Naturally, first of all, look at the long tail keyword when you search, in the mind what kind of information, rather than their own momentary brainstorming, for such a long tail keyword optimization is very easy, but not in line with the user's search habits, then it is only a day to look at their own search.

The long tail keyword effect of course will be more than the main keywords come true, especially Taobao guest class site, choose a feasibility and high conversion rate of the long tail keyword, always than you choose a large flow but the conversion effect of vague keywords come true. Webmaster as long as the careful analysis of their choice of long tail keyword is the feasibility of optimization, there are conversion rate, the character does not conform to the user's search habits and so on. So do not let your optimization efforts become useless. This article by the Dongguan website Design http://www.baixinli.com exclusive feeds, reprint please leave the link, thanks!