Three features to make your site rank more forward

Many times we are very demanding on the details of the site, such as how the title should be set, how to standardize the URL, how to do the internal links, and so on, these are we should have mastered, but when the details of these things are we reasonable use, need to jump out of the macro, Look at the search engine from the overall favorite kind of site, so from the overall perspective, the long-term development of the site is very beneficial. The search engine needs to deal with the information data is very large, the calculation process is quite complex, but the ultimate goal is very simple, that is, for users to return the most consistent with the search results, from the overall view, search engine is the site's relevance, authority and practicality. These three aspects are valuable to the user, is also the search engine most value three aspects. The theme that we share today is these three features.

Content relevance: The relevance of the content many webmasters have mentioned, that is what is the relevance of the content? refers to the user search keywords and Web page content is matched, whether there is a certain correlation. The strengthening of correlation can be controlled by us, can be optimized through the page and some links to balance, such as keyword location, keyword Emphasis, the arrangement of internal links, as well as the title of the page, in addition to the external link to the anchor text to control, so these are a lot of webmaster can do it themselves, is not a big problem. But because of this, a lot of webmaster will take the technique of cheating, through the artificial production of anchor text, piling up keywords, deliberately manufacturing related topics, so search engine to see a site, in addition to the relevance of content, but also need to see the authority of the site.

Website authority: The authority of the website or webpage is the trust degree of the search engine to a webpage, to a large extent is decided by the external link. Just like voting in a meeting in the real world, if a lot of people vote for you, then you are very capable and have been recognized by everyone. The same is true of the site, if there are many high-quality external links to your site, especially the relevance of the site, then your site weight will be promoted. In addition, the domain name registration time, the stability of the website and privacy and other details, will also affect the authority of the site. In particular, it is important to note that the relevance of the link, if from an unrelated link, then even if the side is very authoritative, then the other party's help is not very meaningful. However, now many people can manipulate links, spend time to spend money can get a lot of human links, therefore, search engines also need to consider some more humane on the one hand, that is the practicality of the site.

Overall practicality: Practicality is easy to understand, that is, to the user, your site in the end how useful? Do users like your site? Search engine to judge the usefulness of the site may be integrated into a variety of factors, such as your PV number, click Rate, whether to be added to the bookmark or favorite folder, The other is SNS network mentions the number of sites. Search engine has its own toolbar, through the toolbar can be effective site to the user's usefulness. The usability of the website is difficult to cheat because you can't control the behavior of users ' computers and users. If your relevance, authority and practicality are excellent, then search engines have no reason not to rank your site in front, because you are the most relevant, but also the user most want.

In addition to the relevance of the site, the authority of the site and the overall practicality of the search engine will have a greater impact, there are a lot of details of the factors, but as a webmaster, we can not also not realistic to consider all the factors, only to do a good job of basic services on the line, many factors are in doing a good job on the basis of content, The user has imperceptibly helped you produce. If do not do the content, to the user basically does not have the user's website, then will not obtain the long-term development. In addition, a lot of websites basically do not rely on SEO, rely on is a variety of effective promotion to get users, and then is high-quality content to attract users. Although completely abandoned SEO regardless of the site is a loss, but from another aspect at least let us understand a truth, that is, relying on high-quality service content of importance.

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