Three key points for improving Google rankings

Today, Google has grown into a global search engine with a monopoly advantage. In terms of its search services for Yahoo and AOL, Google's current global market share has exceeded 80%. The simple conclusion is that if your website does not rank well on Google, your online marketing strategy will fail.
 
If you want to optimize your webpage and promote Google, you must first understand what rules Google uses to evaluate the ranking value of a website for a specific keyword. Of course, no one except Google engineers knows this secret, but studies have shown that there are three main factors influencing Google rankings:
1. Link Popularity
Some people in China translate "extensive links", which is the main method Google uses to judge the value of a website. We all know that there is a green PageRank scale on the Google Toolbar, which is used to indicate a wide range of links to the website.
The PageRank value ranges from 0 to 10. The links here include internal links, outbound links, and inbound links. The most important link is the inbound link. Google determines the PageRank value for the website by counting the quality and quantity of these links. The higher the value, the higher the ranking. Therefore, after a website is built, you need to invest a lot of time and effort to obtain a large number of external links, especially links from websites with relatively high PageRank values.
Generally, if the PageRank value of a website is 4 to 6, it indicates that the website has received good access traffic. If it reaches more than 7, it indicates that the quality and popularity of the website are excellent.
2. Page Title
Search engines use keywords to select websites, and the website title is the main destination for search engines to find keywords-you can clearly find this point by analyzing Google's search results. Therefore, you must first determine the main keywords of your website (usually one to five keywords can be selected), and then reflect the keywords in the Title of the webpage. Remember, the Title tag should not exceed 40 characters.
In addition to the Title tag displayed on the top of the browser, the text Title in the webpage subject often plays a major role, A title in the 3. Keyword Density
Keywords must not only appear in the title, but also appear on the entire web page at a certain frequency. You need to arrange keywords in the title, paragraph content, (text content) header and end of the page, Alt label, or even the <comment> label that is not displayed. These keywords are not necessarily one, but a group of highly relevant words. For Google, an analysis shows that the homepage requires a keyword density of 7% to 10%. In addition, according to Addweb research, the frequency of keyword appearing on the home page is 8 to 10 times.
Of course, you must be careful when increasing the keyword density. You must use certain skills, instead of purely building keywords. Otherwise, you may be punished by Google for Spamming.
Knowing the three key points of the above Google ranking, you will know how to optimize and promote your webpage in a targeted manner. Good luck!