Three problems to be paid attention to in the course of website operation

　　The user experience problem.

Domain name: the shorter, the easier to remember, the more character, the better.

Browse the Web: The more information you are interested in, the better, the less it is, the better. Although users have a lot of taste, but birds of a feather flock together, lock the target audience, there is always a law to follow.

Registration Link: Can not register/login, do not register/login, can less fill in the registration information, less fill a point, you can not enter the verification code, do not enter. Users are always busy and lazy, so they should meet their "lazy" needs as much as possible.

User Center: The user's most concerned about the information, the most commonly used functions of the first time presented; the function that wants the user to use, introduces to the user using in the simplest way, the best user all need not go to see help, can play of turn, nimble freely.

Release information: The best system can predict what users want to publish, so that they will not fill out a lot of information, (memory of the user's previous operations record, provide the information to publish the category of retrieval; provide the default selection).

Interactive communication: Users always like to publish their own ideas, when the site is sure to praise the user's views, the user is flattered, will definitely add the site to favorites, and even set the homepage. There is no doubt that the site should provide as many users as possible with ideas, contributions to the wisdom of places and opportunities, including uploading information, publishing information, comments, forum posts, participate in user surveys and so on.

The user experience is sometimes elusive, irregular, but there are always clues. Only through constant adjustment, experimentation and innovation can the best combination of website development and user experience.

The user experience is an issue that operators focus on, and that developers must focus on. In particular, some new technology applications such as AJAX, can effectively enhance the user experience. For developers, in the Web site development process to fully consider the user experience of each link, can be more effective, and increase the web site development of humanity and sense of achievement.

　　the problem of product consciousness

Product awareness of the problem: Web site operation and Development is the product operation and development. Website operators and developers should establish a product awareness, to be clear that we do the site is valuable, it will create value for more users. Here I quote the four recommendations in the article "Excellence in Design and product awareness", as follows:

"To build a research and development personnel in addition to the technology should take into account the concept of product development and awareness, in the use of technology synchronization to consider, to do design for X, avoid excessive technical standard, establish the right research and development values." ”

"To establish a proactive design concept, the relevant product potential problems as far as possible in the research and development phase to prevent, to avoid the product development process in the latter phase of the issue of cattle problems caused by the loss of increased rework & debug waste." ”

"To establish the positive development values and capabilities of engineers, bear the responsibility of Enterprise product competitiveness (research and development determine 80% of the competitiveness of products), do a good job in the source management of product development, to help reduce follow-up development issues, not only a large number of product development costs and time, the product listing more than Q, C, D competitiveness, Create higher added value. ”

"To build research and development team thinking, to a more effective team division, more efficient completion of research and development work." ”

　　SEO Questions

SEO problem: SEO (Search engine Optimization) is the site project operation and Development of a unique point. Standing in the technology development perspective, SEO is a technical problem, and in the eyes of the site operators, SEO is a highly operational color of the work.

Site projects in the planning and development phase, should be fully taken into account in the SEO, in addition to the regular SEO technical specifications, but also should be clear after the site on-line optimization direction. For example, cosmetics sales site can be in cosmetics brands, hot cosmetics categories, cosmetics use guidelines such as the construction of special topics or columns, content index and list, increase the weight of the search engine.

After the operation of the website, operators also took the burden of SEO. SEO essence and improve the user experience is not the second, and focus on enriching the content of the site relevance, especially the original content of the grasp, but also to search engine appetite. SEO is not a matter of 32 days, while your long-term adherence. On this basis, combined with the site's product sales structure and perfect after-sale evaluation system, it can effectively transform the SEO traffic to potential customers.

The internet world is growing rapidly. All the workers who are involved in the operation and development of the website are experiencing the unprecedented practice and witnessing the brilliance of the industry. The problem between website operation and development is much more than these, the author here, I hope that more operations and developers to pay attention to our common problems.

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