Three-in-One Operations: People + content + activities

These days, I have been instilling an idea in my team. There should be three dimensions of operation: People, content, and activities. As a powerful tool for organizing user behavior, activities can effectively interwork with people and content. The objective of being clear and involved in simple activities can guide users to quickly perceive and accept products, while a reasonable pace and interlocking activity system can gradually strengthen the impact of operations on users, after users get used to and rely on various activities, they can become unordered and orderly groups, making it easy to achieve operational purposes.

For example, the app "upbar", which has a very messy UI, not only found people: Daily Brothers, but also combined with promotional activities and New Year's greetings, which is not required by new users, this allows many users to understand several of its methods.

Let's look at another example: The game version of Kingsoft's swordsman World, which was later than Kingsoft's self-operation, is based on its own activity system and other features, that is, the ARPU value is n times that of Kingsoft.