Three key directions of network promotion

Enterprises in fact not as we imagine the application of the network in-depth, Wenzhou is a very developed place, but the network application is really very elementary, most enterprises are just stay in how to buy a search engine and do dot network advertising. This is perhaps the Wenzhou people's pragmatic character caused by the virtual distrust of the network. But the trend of science and technology is unstoppable, network marketing is the enterprise must take a road, so network marketing promotion I know should be divided into three main directions.

First, advertising promotion

Now most enterprises only do advertising to promote this step, such as search engine advertising, portal advertising and so on, but for how to identify valuable and worthless online advertising investment in many enterprises is not very clear. For example, one of my clients is selling cosmetics, so he chose a cosmetics BtoB platform to advertise, I helped him to do a monitoring, found that within half a month of ads only clicked three times, and that BtoB platform traffic data is very unstable, so such a site advertising is not very valuable. Network advertising because it is not like the media advertising release How many a glance, network advertising because of the structure of the technology so that there is a lot of fraud and uncertainty, so how to choose the most valuable network advertising needs to be discussed and cautious, but also pay attention to ways and means, such as how to see the site you want to launch, How to evaluate the value of the site, and so on, these are the details that need attention.

Second, technology promotion

Now the fiery SEO and search engine optimization inside the technology to promote the factors, such as how to achieve a better technology to be crawled by search engines, as well as virus promotion, such as electronic magazines, mail marketing is the category of technology promotion. Technology promotion in the ever-changing, so as a business needs a good technical service provider is very important, and not all of the company's own technical personnel are able to solve all categories of technology, so the enterprise technical personnel learning ability is also very important, I suggest that enterprises need to choose a good technical service provider rather than all the technology to rely on their own technical staff to solve.

Third, personnel promotion

Site planning well built up, then need to cooperate with the promotion of enterprise personnel, the network is only a sales tool, and network marketing has a lot of trivial work to implement, such as customer service, and customer interaction and so on. After all, is in the sale enterprise's product and the service, who most understands the enterprise own service and the thing? That is of course the company's own employees, so need to have a good team to implement the network marketing work. And to persevere, focus on the professional, and the system to implement the promotion of personnel will achieve the ultimate goal.

Network we can not just see it as a media, I think the enterprise should be regarded as a point of sale and business point, whether you are willing or unwilling, it has been quietly changing the sales channels and marketing ideas. Network for sales is to sneak into the night with the wind, the smooth things quiet. It is a silent but subversive revolution in marketing. We are both witnesses and participants.