Three main reasons and four consequences of Google's withdrawal from China

Three main reasons and four consequences of Google's withdrawal from China

After Baidu has just been hacked, the news of Google's withdrawal from China. This undoubtedly let Baidu was black things eclipsed, Google became the 13th after the network focus.

China's search engine market is really not peaceful, the current Google in China's share of less than 30% of the look, Baidu 70% less than, 2009 the entire Chinese search engine market size 6.95 billion, and every year is increasing. Meanwhile, Google China, which accounts for 8% to 10% of Google's global revenue, is one of the most important sources of revenue.

Can create good profits, and have a good share, but also has a broad potential for growth, why should we leave China? Four consequences of leaving China.

Three reasons Google left China to speculate

I think there are three main reasons why Google left the Chinese market:

One, Google China does not have the right leader. When Kai-Fu Lee left Google, the author has written "Kai-Fu Lee successor three conditions", and analysis of the current Google difficult to find the right leader, the so-called train running near the front, no leader, of course, Google China's localization and brand-building will be more arduous, which greatly shaken the Google U.S. confidence in the Chinese market.

Second, the policy and regulations are different, so that Google can not adapt. I have repeatedly suggested that the Internet is not selling technology and products, selling is localized and user habits. And localization is the key to the success of internet companies, excellent Amazon can not fight Taobao, Twitter, Facebook in China, but QQ and Sina micro-broad line, this is the power of localization.

As outsiders, Google is difficult to understand China's policy, it is difficult to grasp the changes in China's policy, so always in touch with the High-voltage line, Kai-Fu Lee before the reign of better, its public relations ability is still relatively strong, now Google rely on who to engage in public relations? So localization is one of the reasons why Google cannot continue the Chinese market, and Americans don't like to engage in PR.

Third, Google continued to encounter a crisis, annoyed Google, the United States. Google by CCTV exposure to the yellow, Google Library program was sued, and the government departments also came forward to the responsibility of Google, Kai-fu Lee, and so on, all this makes Google headquarters very headache. The choice of exit shows the determination and impulse of the Americans, just as Microsoft was angered by the European Union, directly deleted Windows built-in browser, and finally let the EU at a loss. Google left China, it is estimated that a lot of netizens feel sad, after all, 30% of the share is not a small number, more than 100 million netizens in the use of Google, the search habits once developed, they can hardly give up Google.

The four consequences of Google's departure from China

Google's departure from China will have four consequences:

First, Baidu's share price will rise, after all, no direct opponents. After we saw Google's announcement on its blog that it was considering a withdrawal from China, it was still up 7% per cent, despite hacking attacks. This also shows that investors and outsiders to Google's departure from China's shock wave of the huge recognition.

Second, Tencent Search, Sohu Sogou, NetEase Youdao may welcome opportunities. Searches from the use of Google search results, to their own research and development search, has been a year, now Google if really leave, that Tencent's search plan is not white busy, because of the market space. and has been content to a corner of the Sogou can also be expected to have the opportunity, and the Youdao can rob market space.

Third, the confused netizens will collectively oppose the Google leave. To be honest, it's sad to hear that Google is leaving China. After all, a lot of work needs to be done through Google search, and only Google can search to, now Google said to leave, I think a lot of people will feel sad, join hands to oppose the Google leave can play a role?

Just like yesterday morning, I am anxious to find a network driver software problem, in Baidu know there are, unfortunately, Baidu can not, let me very anxious. Similarly, if I am looking for a data, Baidu cannot find, Google can find, unfortunately, Google can not use, which will make me anxious unbearable. Google and Baidu, both of whom can not be short, because they have their own advantages, can also check and balance, is conducive to the development of the search industry, but also allows users to choose a variety of.

Its four, advertisers are dissatisfied, stationmaster panic. After Google left China, it is estimated that Baidu a single large, creating a monopolistic market pattern, which will allow advertisers to face the pressure of keyword advertising price increases, so advertisers do not want to see this. In addition, there is a large number of webmaster based on Google to do a lot of CEO work, once Google leaves, the site traffic will drop sharply, their revenues are also relying on Google Advertising Alliance, so for them is also a huge blow.

Finally, still want to retain Google, because China's internet needs Google, Chinese netizens need Google!