First of all, why do you want to predict the keyword? Here are two points to consider: the operation of the site, the operation of the company (now how much input, how long can have a return), if you are a company optimizer, how should you and the boss to say? Another example is to engage in a project, 3-month site ranking the first page, guide to traffic, Form transformation. 3 months is a need to put in, how much to invest, to have a budget.
The first strokes, determine the nature of the keyword and ranking cycle
Can be divided into four categories: unpopular words (1-2 months)
General words (2-3 months)
Hot Words (more than 3 months)
Super hot words (half a year or more)
second strokes, how to judge the classification of keywords
Reference method:
1. Drop-down Box: Search for a word, drop-down box full of words is definitely not an unpopular word, there may be generally a popular word.
2. Top 20 first page number: High weight site to participate in ranking, the first 20 page number excluding Baidu products and home page, there are multiple internal pages can be judged as a general word or an unpopular word, according to the path to see whether the home page or inside.
3. Competitors: Ranked in the first competitor, the estimated flow of 3-4 competitiveness belongs to the general Word and popular words above, 1-2 of the general partial unpopular.
4.ICO icon: For example, Baidu search A5 webmaster net, appeared first A5 website title Front has a small icon, is the ICO icon, high weight site only, then this word is definitely a hot word.
5. Pre-ranked website traffic forecast
From the characteristics of the word:
Length: the shorter the word competition is higher, such as SEO
Commonly used: like Naruto
Commercial: Aluminum profile
High profit: More competitive, such as: L-carnitine, health care products
Third strokes, special precautions, the following conditions will extend the ranking cycle
1. Are all the words the same? Of course not, the medical profession is an exception;
2. Frequently modify the title of the site, will extend the keyword ranking cycle;
3. The old domain name makes the new site, will lengthen the new website ranking cycle;
4. Operators do not understand the optimization
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