Time first CEO Zheng Bin: We don't do Alibaba second

Source: Internet
Author: User
Tags resource

With the time of the first CEO Mr. Zheng bin of, a trend, in the field of international trade is or is about to be born in the huge market already present in front of the author. If the traditional business-to-business e-business represented by Alibaba is built on the "Highway", then the b2b2.0 business model of "free business-to-business E-commerce platform" combined with "offline International commercial Outsourcing Service" is the "gas station" on the freeway, Obviously b2b2.0 's great breakthrough in the model will open up a new and energetic development space for China's e-commerce business.

B2b2.0 is the transcendence of traditional international electronic commerce mode

In Mr Zheng Bin's view, the first timesfirst to do is to go beyond the traditional business-to-business e-commerce business, in the global Initiative.

He believes that the era of the first Timesfirst is not a simple e-commerce platform. More than 1000 of the world's existing E-commerce platform, such as Alibaba, the global market, Hong Kong, EC21, Korea, and so on, they are to provide online membership transaction services for the operation mode, it represents the b2b1.0 model. The first Timesfirst mode of operation is to integrate global international trade resources and information based on a completely free e-commerce platform (timesfirst.com) with international industry Competitiveness Ranking mechanism (Timesfirst ranking). And based on the powerful information platform for global buyers and sellers to provide international marketing outsourcing, international procurement outsourcing, international sales outsourcing Services, which represents the b2b2.0 model.

So b2b2.0 on the "traditional business-to-business E-commerce platform," the subversion mainly reflected in which aspects?

The development of the traditional international business-to-business E-commerce platform is facing the restriction of the buyer's limited resources, that is, the resources of international buyers are relatively fixed, but the number of supplier members is increasing, and the problem of go round and spreading effect is decreasing. At the same time, the traditional international business-to-business E-commerce platform needs to be profitable , in order to ensure profitability, will continue to raise fees. As a result, there are more and more charges, but the spread of the effect of increasingly poor this irreconcilable contradictions. When the traditional business-to-business E-commerce platform can not solve the above development bottleneck, and can not guarantee the effectiveness of the supplier promotion, its revenue by collecting membership fees to profit from the business model will be timesfirst represent the international b2b2.0 model of free E-commerce Platform challenge. Timesfirst provides a completely free online membership service, which gathers a large number of buyers and sellers resources, and then provides fee-based value-added services in the event of a large amount of resources as a major profit channel. This new international business-to-business model, because of its online service is completely free, it will attract a large number of members from the traditional E-commerce platform to join, thus the traditional business-to-business E-commerce platform has a huge impact. One of the salient features of the Internet market is that no matter how angry the original model is, and how powerful it is now, always be careful, because a new adversary may emerge at any time, even if it is not well known, and its innovative technology or services can be a serious threat to the old model, even if it has no financial resources.

The first Timesfirst business model created a new business-to-business model (b2b2.0) and created a whole new industry, now in the areas where their businesses are covered, this new business model has had a huge impact on these traditional e-commerce platform institutions.

Alibaba is the highway, the time is the first gas station

The "outsourced" English outsourcing is one of the most popular buzzwords in the international business world, and it is recognized by international economists as a new business model for international economic development in the 21st century, which refers to the breakdown of business by various types of enterprises to different countries and regions, to improve efficiency, close to the market, Lower your investment and get the highest yield. This business in Europe and the United States has been more common, such as many companies to outsource different businesses, software outsourcing, human resources outsourcing, production outsourcing, design outsourcing, financial outsourcing, etc., is currently pulling the regional economy, the rise and development of India's software and services industry is a typical case of outsourcing economy.

In China, the common outsourcing model, such as "development outsourcing, human resource outsourcing, design outsourcing, call center outsourcing, legal outsourcing" and other models have been accepted by Chinese enterprises, showing a benign development trend, and committed to international trade in the field of "International Business Outsourcing" The emergence of this model has aroused wide concern of international buyers and Chinese suppliers.

The traditional business-to-business platform's role is only in providing information flow, and can not help enterprises to promote brand image, enhance the internal strength of enterprises, strengthen the inner level. and Alibaba and other pure Internet Enterprise model is different from international business outsourcing is a new industry, it is free business-to-business platform to integrate buyers, sellers of resources based on the provision of offline outsourcing services, more reflected in the service Personalization and service extension, Like the current E-commerce Internet companies they are building an international product flow of the highway, and international commercial outsourcing is on the highway gas station.

There's a huge business value behind the challenge.

New challenges to new models.
Talking about this, Zheng bin calmly and calm. He seems more willing to take the challenge as an inevitable step in the development process of the enterprise.

In his view, resource integration in the new model would be a challenge. As far as the domestic market is concerned, there is an inevitable development stage of the education market in the new field of international commercial outsourcing. The southern coastal city enterprises with developed international trade are relatively easy to accept the outsourcing service, but the enterprises in other undeveloped cities are still unwilling to give the related business to the professional firms because of the maturity It's more willing to do it yourself; therefore, consolidating resources at the current stage of the platform is a problem that must be solved first.


In addition, the management of cross-cultural international management team is also a small challenge. As mentioned above, the domestic market in the education stage is not the mainstream of the company's current business; Therefore, the company's business scope is mainly concentrated in the field of foreign marketing outsourcing, obviously to the management of this is a difficult problem, they will face a cross-cultural international team.

But in the challenge behind the international commercial outsourcing market space is very large.

Under the background of global economic integration, foreign buyers are confronted with challenges such as customer demand, time-to-market, cost, quality, delivery speed and operating risk. To maintain competition and reasonable profit level, reduce business risk, we should give full play to the functions and expertise of supplier partners, to the lowest cost, timely access to quality products, to ensure the smooth operation of the enterprise profits. But the choice of the supplier is a project work with long time period, difficulty, high risk and big cost. They would certainly like to see companies that can specialize in sourcing in China for foreign buyers, they can be involved in supplier search and evaluation, trade negotiations, inspection, customs clearance, logistics, warehousing, insurance, claims and other aspects of the business are outsourced, can greatly improve efficiency and reduce costs, so happy to see it.

And from the current situation of mainland SMEs, the mainland's SME users over 40 million, accounting for 59% of GDP, most of the small and medium-sized enterprises in foreign trade talent and experience is obviously inadequate, some enterprises even the network is not used, put a lot of human and financial resources for international promotion and marketing is obviously unrealistic, Therefore, business-to-business service providers to mainland SMEs to provide business-to-business products and services must be solid, and not only to stay on the slogan. They need a real service. The era of the first (Timesfirst) for the "International Marketing outsourcing Services" have the international marketing needs of a series of solutions for the Enterprise brand image electronic positioning, the use of Electronic direct mail e-postmail to the industry professional overseas buyers to promote, to assist suppliers to deal with inquiries and matchmaking transactions, Actively assist suppliers to maintain overseas customer relationship. These practical solutions will provide a great deal of help to our suppliers.



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