Tips for developing potential customers/users through the network

Young and promisingProgramLuke Thomas not only likes to write programs, but also is very interested in developing customer/user skills. In his own words, "it's amazing to turn a project from planning into reality ". He believes that a startup plan is the most difficult, because everything is just blank. Luke shares his tips on how to develop potential customers through network channels.

Use search engines
Luke recommendsGoogle Keyword Tool). Suppose an entrepreneur wants to run a car insurance company. In publicity, he can say that he runs car insurance )", you can also say that you are running auto insurance )". The information provided by the Google Keyword tool shows that people search for "car insurance" More times than "auto insurance, therefore, choosing the former is more in line with consumers' interests.

The theoretical basis of this practice is "using consumers' preferred language ". In addition to using search engines, Luke also recommendsRead related books, Read industry blogs, visit industry forums, visit industry-related social groups, and gather with people in the industry.

In view of the domestic situation, Google may not be able to help much. Baidu does not seem to provide services similar to Google Keyword tools, but there is a "Baidu index search ". Through this tool, we can know that users who are interested in 36kr are mainly located in Beijing, Shanghai, Guangzhou, and Hangzhou, mostly male (81.64%), most of whom are IT practitioners, most people are between the ages of 30 and 39.

How can we use data services provided by Chinese search engines to help develop potential customers/users? You can explore.

Use the public homepage of social networks
Luke believes that the rise of Facebook and other social networks greatly simplifies the market research process. For example, an entrepreneur is preparing to enter the homeschool industry. The public homepage of social networks is his best market information source. By following the self-learning fan pages on Facebook, we can see that there are more than 20000 members in this group. Their most popular topic is which teaching material should they choose. Why? Are you inspired?

Luke said that the value of these public homepages is not only that. You can send messages to members in the group to further communicate with them. You can also open the personal homepages of these group members one by one to see if they are interested.

Use Weibo celebrities
Luke recommends that entrepreneurs search for Twitter celebrities in their own industry. For example, entrepreneurs preparing to enter the Autonomous Learning industry can search for homeschool on Twitter, see which names are most valuable in the circle. Sina Weibo also has the search function. We use tags to search for "Startup" and we can see Li Kaifu, Xue Manzi, and others.

Find the celebrity, and then send them a message to ask the other party to @ you? Of course not. Luke recommends that you keep yourself down to the ground. Step by step, first cultivate your reputation in a small circle, and then contact them after making some achievements. When your name appears on these big coffee pages, this is a good promotion.

Learn to send messages
How can we manage relationships with potential customers/users and obtain valuable market information from them? Sending an email is a sincere and appropriate practice. The Mail content should be simple and without any guidance, so that the information obtained will not be biased. For example, in the xxx field, if you have the ability, would you like to optimize ____?

If you want to launch a website, you can directly send two website portals to ask the other party which one is more preferred. In the face of a large amount of interview information, you may need some data analysis software to help analyze the conclusions.

You should pay attention to the question. Using multiple-choice questions limits answers to a few of your preset frameworks, while open-ended questions are easy to answer. Luke said that he had asked potential customers about optimization suggestions in a certain field, and the other party replied to him. The optimized browser is safari, which is obviously not the result. Founder of Ford Motor, Henry Ford, who popularized cars, hasFamous saying: "If I asked the public what they needed at the time, they would only tell me that they wanted to run faster ."

Give it to others
No matter which method you take, remember to give yourself and others. When communicating with potential customers, you can place yourself in the other party's position to make them feel comfortable.