Tips on Banner ad placement

Banner ads can be imitated, can be used in video content, can also enlarge the size. However, until now, people have not been able to complete all the above work.
Last week, rich media developer PointRoll launched the first site Flash banner advertising, which surprised the industry. The 300x250 ads were placed on MSNBC's homepage and were placed on the news page of the Yahoo and AOL intranet on May 24 Night 6 o'clock.
This is a part of GM's environmental activities, and by launching various advertising campaigns, GM is trying to show people its commitment to environmental protection, aimed at developing environmentally friendly products. To celebrate the two-year campaign, GM held a 1-hour discussion at Universal Studios in California, a discussion between GM's CEO Immelt and California Governor Arnold Schwarzenegger.
Internet users can see the content of the discussion site through banner ads, but delay 7 seconds. On the site, users can see the content of other people's feedback, while accompanying the audio content of the Ufida-oriented. The media buying strategy behind the campaign includes selecting specific users and sending content over and over again. PointRoll says users typically choose MSNBC, Yahoo, AOL's homepage for advertising.
PointRoll has been working with GM and its advertising agency, Stinson Partners, for years, and this campaign is only part of the overall campaign, which includes on-demand video content produced for specific sites. Christian Spinello, PointRoll's product developer, said: "Our goal is to bring users to the advertising world and eliminate the boundaries between advertising and users." The more vivid the advertisement is, the more it is not to differentiate between online and offline, but to establish contact with users anytime and anywhere. ”
PointRoll is very involved in the development of innovative advertising. They teamed up with Adobe and Akamai to put live video ads in the new Flash 8 VP6 mode. It's exciting to use an extension tool in banner ads to showcase a wide range of products, because it doesn't require users to leave the target site.
Spinello that this kind of online advertising, technology is not an obstacle, but a catalyst. Market developers often worry about how to integrate media and advertising channels. Below, there is a good way to achieve the offline media in the local activities to maximize the benefits of input.
A nationwide brand communication that communicates product information to specific users. This allows advertisers to carry out activities that convey information to specific users through banner ads. At best, it can play a role in the connecting link. To the spot banner advertisement, reduces the market propaganda expense is the extremely advantageous matter. However, do not forget that this activity also has the potential to enhance the relationship between the brand and users, enhance customer loyalty to the brand. Regardless of region, by providing a unique promotional campaign, market developers can really narrow the gap between offline and online media.