Title in ranking Optimization

Source: Internet
Author: User

A: The title tag plays a very important role in improving the ranking of your website. However, it is not clear how to construct a proper title. The following is my opinion on the title. You are welcome to make suggestions and criticisms.

1. The first seven to nine words in the title are the most important words. However, it is a waste of time for many people to put their company names at the beginning of titile. It seems that you want your children to go to school without textbooks.

2. The second is syntax. I noticed that Google prefers the titles that conform to the syntax structure and are affected by the title in the search results. It is best to avoid column-type title. Such as: "small ornaments, blue small ornaments, green small ornaments"

3. If you have a certain understanding of the title, you should know that the title will affect the search engine ranking result. You should be aware that it should be organized to make sense. For example, "look for a proper ornament here.

4. multicast policy: if you have two parts in the title that contain your keywords, you should also add the keywords in the main text as the third part. If you have multiple pages, you can mix and match these policies. For example:

Hard optimization:

Widget keyword phrase can be found at widget mania

Soft optimization:

Keyword is the place for widget mania keyword phrase

Title is not the final factor that determines your website ranking, but a proper title can make your website rank differently.

B:
1. First of all, I think 7-9 words in the title are too long. I prefer the title, which is similar to the keyword entered by the searcher for search and query. After many observations, I have concluded that 3-4 words are the best.

2. Google may like the syntactically compliant titles, but people prefer those that are consistent with their search habits. For example, they do not enter "so, white, big" but "White big so" when searching"

3. Although title is not the final factor determining the website ranking, it is the starting point of ranking. The title should indicate the content of the page. Do not add additional items in the title. The content of the header, Meta, and first segment should contain the keywords you describe, rather than other irrelevant things. This is the so-called focus.

In addition to the first paragraph, you should try to emphasize your keywords in other places on the page.

C: I agree with B. A short and refined title is more conducive to ranking. If the keyword you optimize is two words, do not describe it with three words.

D: Yes, I think the shorter the better, but I think it is a simple way to associate the title with your page content. Similarly, you should consider the link text of external links. You should also refer to why your competitors have so many keywords to get a better ranking. Then organize a long keyword that expands around your keywords. For example, "Red ornaments" and "Red ornaments ", in this way, when people search for "Red ornaments", they will have the opportunity to find your website, and the chances of the latter appearing will be minimal.

E: You may be able to get more traffic based on the title statement above, but why not optimize this keyword on another page?

G: >> why not create a page to optimize specific keywords?

Actually, this is what I do. At least 2-3 keywords are extremely important. When I need to know whether a keyword has changed, I will create a special page to test it. Two or three keywords in a page have limited traffic. Many peripheral keywords will bring unexpected traffic, and these keywords do not need to be optimized on a separate page. Possibly, it is difficult to keep adding pages on some sites. If you add a page to increase website traffic, it will not only get your potential users, but will be annoying. I think that is not feasible to create a large number of pages with no value to increase traffic.

In this way, there will be a PR flow problem. You need more pr. If you want to build a deeper page, some keywords are usually involved in the first-level page. Why not use this method?

I strongly agree that "title is the core of a page ". In fact, when I optimize the page, it starts with the title.

H: Your optimization strategy has obvious effect on keywords that are not very competitive, but it is not reasonable to use the above method once the keyword competition is very large.

I:> for some websites, it is unrealistic to add webpages.

I agree with this statement. In general, I am opposed to creating a corresponding content page to grab a keyword. I prefer to make a brief, topic-focused page and point to another brief, topic-focused page. In this way, I can add better anchors at the bottom of the page to link to another page.

I have another idea: keep every paragraph short. It is best to have a short description before each section to summarize the content of the section. Its function is like title. However, if the topic is not summarized, the visitor does not want to continue reading the topic.

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