To be the master of design? or a tool for design?

In the design industry, often someone spit groove their design is denied, the customer various requirements to change manuscripts, a variety of not buy, it seems that many designers have withstood countless times such or such a blow, I believe most designers will feel very suppressed, thinking: "What ghost ah, you are designers or I am a designer?" The hard work, you have a word, I will have to re-mend! "For designers, this is undoubtedly equated with their own value is denied, if the long-term in this state, over time may be lost, lost on the design of ideas, creativity and even the courage to design, and finally become a higher demand for what, do what, there is no assertive" design machine. So how do we deal with designing this job? How to keep the ego, not the "machine"? Let's briefly say a few points.

First, the whole world, not rigidly local

Design is like an art, and the designer is like an artist, and a real artist, is not confined to a place, the partial perfection does not mean the whole perfect, but the whole perfect, but equal to each local perfect. Similarly, designers should not just complete their work in the design, but should understand the overall project, such as the beginning of the design you may want to understand the relevant user groups, business objectives, operations and other aspects of mastering the characteristics of the project, combined with the actual creation of a more three-dimensional suitable for users of the product. So, don't be formal with the UI, UX and other nouns, imagine, if there is no good user experience, your interface design is excellent, can not retain users, similarly, if there is no good interface, how to attract users, no users, how to user experience?

In many cases, the designer is to participate in the project at all stages, all-round to understand the product. For example, Google, there is no clear UI, UE points, so that the scope of the designer to reach a broader, more clear positioning of the product, more conducive to designers to seize the characteristics of the product combined with user needs, transformed into a design "art" products.

Second, not only rational, but also have to

Although the design and the art are similar, but are not identical, the art tells the feeling to speak the verve, but the design tells the evidence to speak the data. When we are engaged in the design, we should make the rational (theoretical basis) of the evidence (data support), so that the design can be convincing. Speaking of data, with the advent of the big data age, it is not difficult for us to get the data of the website. With Google Analytics, we can use it to learn about our website, and to verify our design by getting the user's conversion rate through a key location. For example, there is an important information on the site is placed on the next level of the page, relative to the homepage is very low click access, through Google Analytics we can immediately see the problem.

Third, pay attention to the details, do not let your design is always nearly

What is the difference between an ordinary design and a boutique design? Ordinary design and the design of the boutique is always a little worse, and this point is fatal, then how to make up for this "point"? For example: When you're explaining the concept of design, talk about a theater: Willy's Theater. If you're just talking about Willy's theater, it's normal. But if you say, Dee and Charles Wyly Theater, located in Dallas, United States, was designed by Rem Koolhaas, built in 2009. Perhaps most people do not know what you are talking about at this time, but others will feel your professional, attentive attitude, giving people a feeling of unknown sensation. What is this for? Because there is sufficient data to support your speech, the design is so, well-reasoned, the superior of course assured that the design to you to complete. Boutique is the attention to detail, is a micro-interaction, is a non-casual attitude, pay attention to details, do not let your design is always nearly.

Four, not defeated, failure is the mother of success

I like this sentence, "failure is the mother of success", life, no smooth journey, failure is inevitable, as the saying goes, "no success or failure of the hero", whether successful or unsuccessful, are temporary, no one can continue to succeed, and no one will always fail, the important is how to use failure, learn from experience. You need to learn to summarize yourself in past projects, to reflect on yourself, to set new goals for yourself, to discover new self, and to find the path to success. Similarly, if you succeed without reflection, not in time to summarize the experience, continue to move forward, can continue to go on the road to success? It is recommended that you in the project process, a few of their shortcomings in the form of keywords to write down, and so on when the project is idle or end, look at the record to reflect on themselves, thinking how to do better in the next project.

V. Reading and communication

This is a pompous and impetuous era, around the temptation to lure us, side of all kinds of information impact on us, we can not precipitate down, can not be prepared to prepare for the college entrance examination at that time "oblivious, painstaking." Books are the ladder of human progress, we learn through books to gain knowledge, expand their own, but now, really insist on reading, and how many people? Only read more books, learn more knowledge, can be more profound experience of their shortcomings, we do not necessarily only look at design-related books, as long as interested, we can from all aspects of the knowledge, broaden their horizons, to seek inspiration.

Everyone is a different individual, like a book, all have different wonderful stories. Even if the same designer, but everyone's interests are different, style and culture may not be the same, more or less will have a variety of ideas collide. We not only have to read, but also to communicate with others, in the collision of ideas to understand the ideas of others, do not have to reach any consensus, only need to understand. To understand the "others" this book, need to communicate, communication can allow designers to keep in touch with the outside world, from the inside out to perceive the changes in the Earth, simply to maintain the vitality of interacting with others.

VI, design, is a kind of life attitude

Designers can not be limited to hand-painted, understand PS, can model, do research. Designers should work and life as a whole, in the life of the needs of inspiration, in the design to enjoy life, treatment of work, you should take out attitude towards life. For example, cooking food, intentions to do, and attentively to understand each process, you can find the process and design is similar. For example, the beginning of material preparation, is the design began the research work. What kind of food to make, corresponding to the design concept of what products. Finally, the process of cooking, the heat of the match, seasoning, swing plate and so on. is the design itself to carry out the idea, the details of the design, and co-ordination with colleagues and so the final perfection into a cuisine or design.

Only design as a kind of life attitude, and not just as a job, we will have their own ideas, to become the master of design, intentions to design, not to meet the task, the completion of work, such a design is a design, such a designer is called the designer, otherwise it is just a design machine.

To be the master of design? or a tool for design?