To share the key words of the London Olympic Games promotion case

In fact, I did not pay much attention to the 2012 London Olympic Games, even the opening ceremony did not look. The Olympic Games carried on for two or three days, I have a whim, why not cast the key words of the Olympic Games? I think so because the current project, the overall ROI is good, spend a little money, do ultra-high display, may have certain benefits to the brand. I was thinking, did you get an Olympic project? But this needs to call the resources, coordination departments more, and the final effect is not very reliable, costly things, with the leadership of the next even if the matter.

Don't say much, open it, I have always been efficient. Arrange colleagues to build a plan, Pick 4 keywords, all exact match, Budget 2000, wrote three ideas, two short one long--now think, creative writing is not surprising. One hours later, the ad came online. After the on-line has been concerned about the data, I remember the first time to look at the data, consumption has spent more than 700, very fast, look at the bid 1.36 (this price is almost the lowest price of our project), Meng, I forgot to explain this matter? Hurry all the changes to 0.01. The key words immediately all invalid, and then see their lowest display price, corrected. Then more normal, the first day only spent more than 1600 pieces, nearly 2 million show.

So high show let me very good skin, the price is very low, ranking is not bad, I then search, occasionally can rub to the left side of the promotion link. At that time together do have peace, Procter and Gamble, Mini, etc.--just I search under the Unicom, Sohu, investment Net, is later joined. To be honest, it's a bit of a Q. The nature of the excitement: Ah ah, our small brand also has spring! Then look at the transformation and access to data, feel a bit miserable, stopped, a total of 4 days more points. Think of such a, I just did this to tell me a year PPC burned hundreds of billions of former colleagues, let him join the "Carnival" feast. Well, he thinks it's funny. Join, Bid: 1 Yuan rmb--is not the style of the goods. Stop that day, I looked at the next day before the data, show only more than 200,000, consumption less than 500--the promotion staff too no integrity, I this is 24 hours open! Here are some pictures to see how tragic the market is now! OK, here is the time to paste data, let's look at my "masterpiece" on the key words of the London Olympics. ：

1, this is the promotion of three days of account data, high display is the first to second day when the launch. Look at this picture, you might have questions about the previous article?

　　

2, the London Olympic Games now the lowest display price of 30RMB, I do not know if your account is also so?—— really burn money.

　　

3, to see the conversion of these key words, very low, this is one of the most important reasons to stop planning.

　　

4, these words to the website behavior, also very pit dad.

　　

This is the end of the sharing. Before the end of the article, say a few things:

1, in Baidu to promote this piece, think of the Olympic Dongfeng to do brand people really not much.

2, borrowed the Olympic Dongfeng to do brand promotion, but do less of the topic page! I think it's just a gamble.

3, did the topic page, the direct transformation may not be very few, but the brand dissemination power will be stronger some, perhaps the topic does well, the visitor also will collect the page, accompanies you to watch the Olympic Games every day.

4, there is no conversion of the high display, the goods on the landing page, the brand is not the role? Even if the CPC is low, is it not a good deal? Please enlighten me. Article by Zeng Peng-hui sem blog original, reproduced please retain the original address: http://www.zengpenghui.com/archives/335.html.