Tokyo embeds NFC into street lights to provide information services for people

In the busiest area of Tokyo, street lights are embedded with NFC tags to provide information and advertising services for passers-.

Cyberagent, an online advertising and social gaming company, and Shibuya Television (Silicon Valley TV), a technology dealer, and press Co., Ltd. jointly launched the NFC-based information service, the project name is the Shibuya clickable project, which is located in the Tokyo-based Shigu commercial center.

This project will embed NFC tags in the 300 street lights in the valley-related commercial center,The label will link to the cylsee NFC control center of the embossed printing company. When a passer-by reads the label and starts the system, the time, location, and other information will be presented to passers-, in addition, the surrounding merchant information will be delivered in a targeted manner, such as coffee shops or commercial activities to be held around.

In the near future, the platform will provide emergency channels and disaster prevention information for people, and further commercial activities can join the field treasure hunt game in the region to improve the consumption experience of people. It is understood that the project will be further included in the shop, and the service population will be expanded to serve international passengers.

It is reported that the Shibuya click Project will be initially launched in the koendori region and will gradually cover other regions around the Shibuya subway station in June. Eight outdoor TV e-screens nearby will also be upgraded to support the project.