Recently took over a picture site, which was built last August, the problem is that no flow did not rank, so that my customers feel very tangled, so I began to want to learn SEO slowly, last January in the A5 task to see my business posts, to find the door, want me to make a optimization for him.
Looked at the general information of the site, included nearly 2000, outside the chain of more than 1000, snapshots the next day, feeling OK, this site has a little development prospects, there is a foundation, you can take it. But when I checked with webmaster tools, I found a very interesting question, his title is: Extraordinary Picture library material China-material, material world, picture material, Chinese material, icon material, PPT material, vector material-special image storehouse, but in the following keyword box that column, but show is not these words, Show the names of some columns, not like the main keywords, I give you cut a picture.
Is it a little strange? I was also very puzzled, to tell the truth, I was the first encounter this thing, went to see his website source files, read several times before discovering the problem, is not very obvious, is not the H tag, one is useless. And those column name he has to make bold processing, so the search engine to determine his site's main keyword is the column name, and not write title, and these column names are high index words, and did not go to the targeted optimization, so no rankings, and title on the target keyword did not get home weight of the key support, ranking nature is not so easy to have.
Since understand what reason, that is good to do, to title add H1, other columns or articles also add some H3,h4 label, H2 label to stay in the future in case of a rainy day.
Of course, this also can not improve his ranking, because his site's target keyword is not easy to optimize the word, Baidu Index is in 400-2000 between, want to have the site has the flow ranking, but also from the long tail keyword start, so began digging long tail keyword to do, After excavation found that there are quite a lot of suitable long tail can be used to do, index 100-400, these words are very good to do, the optimization of the word set in these three: PPT picture material library, ppt picture material, ppt background picture material library.
The next thing is to optimize these long tail, are not too difficult, but also have a certain similarity, the promotion of relatively less difficult, difficult to combine, three words together push.
The content is to send some more of these words picture, plus alt tag. The rest of the operation, because the site itself has been done in the chain and plate calls, as long as the targeted add some content on the line.
Outside the chain, he used to do only forums and A5 signature, the quality is too low, can not play much role, of course, these also can not give up, to do is to add some high-quality links to the site.
1, A5 Soft wen
My soft wen level is also good, because often have to write some SEO technology type of soft text to share to A5, so also calculate A5 veteran. One weeks I write a few soft wen to A5, add a website name and outside chain, click Quantity in more than 300, reprint quantity also can, for the website promoted a certain quantity of high-quality outside chain.
2, Baidu Space
I have Baidu space before, often put some through the A5 soft text are in the above, basically equal to the original content every day is updated, so the basic seconds, write a good soft Wenfa here, also calculate a lot of good outside the chain.
3, Baidu Library
A5 Soft Wen passed, there is a period of time is not managed to put out, also will not be included in the Baidu, management generally at noon 12 o'clock, 6 o'clock in the afternoon, the night of 12 o'clock unified release, of course, this time is my own write so long soft wen probably launched, in this period of time, the soft Wen again sent to Baidu Library, Passed is also a high quality outside the chain, of course, this is not necessarily, Baidu Library audit time is longer, if the A5 management of the article released to be audited, then the rate is only 10%, if not released on the audit, that pass rate of 80%.
4, Baidu Experience
This is not any soft wen can do, to have certain steps of the nature of the article can do Baidu experience, to be able to take steps step-by-step screenshot out to be passed, this done relatively little.
5, Micro-blog
Because it's a picture site, so I suggest that he get a micro-bo, because the micro-blog pictures are very hot, especially funny pictures, casually reproduced are thousands, but now began to do, the effect is not reflected, and recently heard that micro-BO only after the certification can send information, estimated that the plan to die halfway.
Do not say, write too much, basically did these operations, one months time, 3 long tail keyword rankings are up, but are still on the second page, the third page wandering, but also have to add strength, I believe that over time can be the first page. This article is published in the Extraordinary Image Library Network http://www.ffpic.com, reprint please keep the link, write point article is not easy Ah, thank you!