Top software Highlights: Storm video and its opponents _ products

The storm's audio and video came to an inflection point.

This is an entertainment tool software that is said to have 120 million users. Whether this is true or FALSE, it is true that the number of users in the list of popular software downloads is real, but it is due to the large number of users and the impact of the Troubles.

Like lately.

First encounter "Broken Net Door", Storm audio and video caused a "Break network Storm", in some users there, audio and video into a "shadow."

Next, a new version of the "Storm Gate" special Edition has been released, and this version has been updated with many updates, either from its name or from its functional improvements. All indications are that the entertainment software, which already has a large number of users in China, has decided to "become a reformed".

The rise of the storm's audio and video, subsequent acquisitions and a series of changes after being acquired, as well as the current troubles and countermeasures, can be regarded as an alternative sample of the survival and development of free software products in the Internet age.

Many times, some users are willing to accept a free software and want it to be more and more excellent, but the business model of free software that needs to be profitable is a lot of blame.

According to traditional software ethics, in China, the profit model of AV shareware can be divided into three kinds of typical types:

1. Traditional shared software model. This mode, generally to provide users with more advanced features of the version, and charge the corresponding "registration fee", or software to upgrade their own brand, trying to exchange for the group products, major customer marketing project opportunities. It's a hard road to go. Many shareware writers have been frustrated on this road, even giving up halfway. In the audio and video products, almost no mainstream products can survive this way.

2. Desktop advertising Media mode. The use of software products, a large user base, the use of high frequency, user stickiness strong advantage, the audio and video playback tool into the advertising media for a variety of film and television works, online games, dating sites and other leisure products and services, provide advertising channels, and earn advertising fees.

3. Software Distribution channel mode. In the software installation, by the search engine or a variety of network alliances, such as third-party operators to install the Third-party software, such as the way to obtain commissions, usually in the product to place their own applications to the advertising code, from the Network Advertising Alliance to obtain a split.

Storm audio and video from birth to the present, is to take three of models have gone over again. Now, it faces the challenge of how to improve the user experience and marketing innovation on the basis of the desktop advertising media model.

Online Entertainment is the most important application of Internet in China. Jinshan Shadow PA, Super Jie Ba and other storm audio and video of the domestic predecessors, in its development of adolescence, did not catch up with the good times of the Internet, real play, Windows Media Play and other international celebrities, did not find a combination of China's national conditions of opportunity and mode, just let the storm audio and video have today But the current audio-visual tools market, not only the PC desktop on the fierce competition, big stars, rookie, even mobile desktop, has long been phone-in four, Storm audio and video in this context of the revision of the action, I am afraid has not been how ahead of a rainy day, at most, "with the Times."

One thing is certain, whether the storm audio and video is to continue the previous model, just more covert and natural "to the left", or to look for revolutionary product services and marketing model of the "Turn right", with its huge number of users, are bound to become the Internet marketing model of the era of innovation samples.