Top ten guidelines for web design

Recently, businessweek.com invited 14 top web design experts to express their views on web design. In the end, they wrote the ten secrets of web design.

1. Flash cannot be abused,Adobe's popular Web Animation Technology, Flash, shows its power in many places, from Nike's show-off flash website to flash banner advertisements filled with various websites, however, this technology is easily abused. A large number of uncontrolled Flash animations not only bring ease of use problems, but also make users' browsers overwhelmed;

2. Content that cannot be disturbed,Advertisements may be important to the survival of a website, but usability researchers believe that pop-up advertisements and full-screen advertisements disrupt the content of the website and challenge the confidence of users to access it again. Traditional banner advertisements may be better;

3. Organization cannot be lost,Web is a big treasure, but the content of a website that is out of order cannot be accessed. Some excellent websites, including Amazon.com, have always regarded content organizations as the primary design tasks;

4. Do not abuse the glass reflection effect,Apple is famous for its fashion and cool design, but some experts say that the glass reflection effects designed by Apple in their product images have been largely imitated and eventually evolved into a vulgar style;

5. Do not follow suit in website naming,Some smart website owners do not use any vowels in their website names, or use as many vowels as possible, such as Flickr, smibs, and Meebo. These naming methods will soon expire. (The popular naming conventions for Chinese websites include the use of digital homophonic sounds. Therefore, we have tens of thousands of websites-translators );

6. Text layout should be emphasized,Although broadband connections are everywhere, text-based websites still have a trend that cannot be underestimated. Typical websites include Craigslist, coudal partners, and daring fireball. (Also, alisapart.com, which is the most popular among translators );

7. There should be content and experience that attracts users,Pretty is not enough. Facebook and YouTube websites only attract users because they have captured contents;

8. Socialization should be taken,Web is everywhere, and websites like MySpace are leading the trend of user communication;

9. technologies that should be familiar to the public,Websites such as Wikipedia, YouTube, and Facebook have become part of the lives of many people. These website elements should be introduced into your design to make your users feel friendly and familiar;

10. Stick to the principle that content is king,The slogan with the content King is no longer fresh, but it is still useful. The beauty of the appearance cannot make up for the holes in the content.

This article is written by the following 14 experts who have made remarkable achievements in the web design field:

Dan cederholm, founder of simplebits (see: jiaxiao-simplebits)
Chris Conley, professor at IIT Design Institute
Malcolm Garret, creative director of AIG
Robert Greenberg, Chairman of R/Ga, CEO
Steven Heller, head of School of Visual Arts
John Maeda, president of fig Island School of Design
Don Norman, founder of Nielsen Norman Group
Dave Shea, founder of mezzoblue 《The Zen of CSS designAuthor of the book
Lisa Strausfeld, pentagram partner
Jakob trollbäck, founder of trollbäck
Khoi Vinh, design director at nytimes.com
Simon waterfall, D & Ad Creative Director
Martin wattenberg, manager of the IBM Visual Communication Lab
Jeffrey zeldman,A list apart magazine publishers