Top ten knowledge modules that product managers need to master

Suitable for self-study and beginning into the workplace product people, is designed to provide a direction of effort, 10 points around the product from 0 to 1 to N, to understand and certain practices can be quickly started. 1, industry definition: Internet products and product managers the Internet and Internet products, the evolution of the history of the mirror, you can know Hing. The characteristics of Internet products. Full view of Internet products from 0 to 1. Typical tasks, team roles, and growth paths for product managers. 2, positioning market: Clear market environment, find the right positioning of the successful Internet products business model analysis, he mountain stone, can attack Jade. The realizable way and the profit way of Internet products. Positioning skills: Business model canvas, revenue cost estimates, Boston matrix, SWOT analysis. 3, Insight opponents: Competitive analysis of the value of quality analysis, TSE, win. To obtain the critical path of the analysis of competing goods and competing products. Perspective several dimensions of a competitor. 4, mining demand: How to understand and collect the user needs of the classical way of mining needs. The basic method of analyzing requirements. Requirements for filtering, sorting and prioritization analysis. Methods: Scene Analysis method, pain point analysis method, KANO model method. Tools: Feature list, use case diagram, flowchart. Relationship: Business needs, user needs, functional requirements, system requirements of the relationship. 5, Product Planning: Small step run, grasp the product rhythm product decision-making core elements. The determination method of product target and stage plan. Tools: Gantt Chart, Agile Kanban. 6, Transformation: from demand to function to the product user needs and product function relationship. Product architecture design is divided into several levels. The principle of product design. The mainstream model and specification of product design. Tools: Prototypes, PRO. 7, Experience: To do the user's favorite product design to measure the user experience of several major indicators. Basic principles of product experience design. A test method that guarantees the user experience. Methods: Personas, storyboards, usability tests, AB tests, preference tests. 8, implementation: Product development and landing project management process and role division of labor. From waterfalls to iterations to agile development patterns. How to open a demand review meeting. The SMART principle of project management. 9, Operation: Gao Ying collection, capture the user's secret user operations, product operations, activities, operations, content operation methods. Classic Operation model. Operation of the three core elements: users, products, channels. from 0 to 1 of users broke the board. The growth path of the operator. 10, Advanced: Product manager's self-cultivation to become a T-type talent.