(Transfer) Reflections on entrepreneurship in China

Reflections of several Huawei entrepreneurs the author of the MBA has been working at Huawei for six years. Two years ago, he left Huawei with his vision of doing a big business (almost 40 years old ), I hope to start a business.

Two years later, the author's entrepreneurial experience was like a dog-blood drama, where the classic bridges of various TV series all occurred to him. As a result, the author summarized the reflections on entrepreneurship over the past two years into the following 14 points, hoping to inspire friends who are interested in entrepreneurship or are starting a business.

1. Do not replace entrepreneurship with employment

Over the past two years, I have felt that my friends, especially more and more Huawei friends, have started their own entrepreneurial ideas. In fact, there should be not many people suitable for start-ups. Most of them do not have a good path or prospects to start a business. On the contrary, they do not want to start a business in the company. This is a big problem. A year ago, when I started my business in the most difficult time, I had a friend who jumped out of Huawei and worked as the director of the representative office at a Shanghai company. He called me and asked me why I wanted to start a business, he said, "it's so angry!" "You are the director and still angry. Have you ever thought about getting angry after starting a business ?" I know him too, and I said, when you get out of the gap and spend nearly 10 thousand yuan, you will know it hurts.

2. Have enough cash reserves

Entrepreneurial entrepreneurs have several characteristics. The first is that they have a high level of emotion and confidence, as if they are making a fortune. They feel that the balance of payments within one year will be sufficient in the future. What I did not expect was that the difficulty was coming soon: The company's cash was not enough. It is very simple, and everyone has not opened their own company, it is estimated that they are optimistic.Entrepreneurial teams should be able to make preparations for their mood and family life even if they do not earn a minute within two years.. I have a tech-savvy friend who has also started his own business. After years of R & D, I have bought some equipment, so there is nothing left. No one buys a small software. I was optimistic for the first nine months. Later, I was in a hurry. No one pays for the card after starting a business.

3. Market Research is a prerequisite for success, and failure is not an accurate survey.

When I started my business, the market was very large. After starting a business, the market is small. Our estimation of the market size is our own judgment, from unreliable research.Market research does not use Baidu or Google to searchNot an IDC Report. Industry Research is derived from the perspective of sales progress and contract signing.

4. The team is important. Good teams can earn at least money to sell noodles, and poor teams can fight in front of gold.

After seeing Yu Shiwei's training, he first said: Learn to break arm with partner WANG Zuo. I thought, how do I first say this? Now, I think we have started 20 companies on our own. In the process of starting a business, the issue of partners is the biggest problem. In the face of interests, people you once knew will surprise you.

5.Prepare for tuition fees for unfamiliar Industries

When everyone decided to start their own business, they only wanted to succeed. Some people even thought about the number of tables placed next to the Shenzhen Science Park in the future. No one thinks: What if I lose? All industries familiar to Huawei are highly invested and produced, and we cannot afford them. I chose a fake business, but are we familiar with it? No. At this time, if we only judge the market size based on some network abstracts, we have already lost more than half of the market size at the beginning.

6. Do not move the Huawei package out.

A small company is doing things, and earning money to survive with a project. Every day, I think about how small teams of these people develop, rather than injecting Huawei ideas into the boss of the upstream company as soon as possible:

7. A high degree of tacit understanding between shareholders

When you think about starting a business, it is crucial for you to meet the people and think about the things. People are right. If everything is right, the company will be half successful. On the contrary, we can see the following results at the beginning. Entrepreneurship binds the future of several people together, and everyone is at risk. Can we work together at this time? Is it possible? If this is not done, it will be a little difficult. If everyone is not very familiar with it and has not done many things, this partnership will be dangerous.

8. Is the profit distribution model clear?

Generally, the distribution of internal interests of a startup company is unclear. When money comes in, whoever has the right to speak will listen to everyone. Then, everyone will get the right to speak and will not do anything.Distribution by share is only one aspect. In addition to shares and sales incentives, how many sales awards do you earn? How much should I pay for share dividends?People who do not do sales want to increase the proportion of dividends, while those who do sales want to increase the proportion. Not allocated at first, it will lead to quarrel later. In fact, there is not much money, and everyone is taking shape in the face of virtual interests. This is a must for entrepreneurship.

9. Products

Is the product self-developed or represented by others? What if I did my own research and development compare with my competitors? What is the price if the agent is another person? We suffered a loss. The purchase price is not a definite number, but the boss of the upstream company promises that everyone will share the profits and throw the production cost. What is the production cost? Very low and low. For example, the material cost and product depreciation are calculated as about a few dollars, and they verbally admit that it is about a few dollars. We think the profit is good. Later, I waited for the ship and looked at the boss's face? It's not a few dollars, it's dozens of dollars. The unit price of a product is 100 RMB, 30 RMB, 70 RMB, and 35 RMB in half. The cost of project operation is reduced, which is already a low profit. It was originally a professional market with few people doing it. We wanted to win the market with the ability to sell, because the upstream companies were also weak and did not have the determination and ability to develop the market independently, this is a good thing. It took half a year to make a breakthrough. When I took the list and went to settle the bills, the boss of the ship had a burst of Abacus, and there was only one point left. If there is a market, it will also be his in the future, because he has all the customer information.

10. Are you familiar with the market? Prepare the tuition fee for an unfamiliar market

Unfamiliar markets must pay tuition fees. Many people are lucky at this point. For example, I have a friend who just started his own business and is ready to do financial business. He also thinks this way: I have prepared a lot of resources, I should not ...... Yes. Due to work history, we are not familiar with the Huawei operator market and customers, and our team has no technical staff, so we have not chosen the operator market and have not taken the path of Independent R & D, we chose a specialized market, which we are not familiar. We want to open the market with standard company behaviors such as market research, recruiters, and marketing. The tuition fee began to be paid slowly. Market research: I am not familiar with it, I have no internal information, I am not familiar with it, and I know it from the Internet. It turns out that this process is the worst. The starting point of failure. Recruiters: I am not familiar with the industry. I don't know what kind of people are doing. I started to recruit a person and thought it was okay. Afterwards, it proved that teammates are very important.
Marketing: unfamiliar with the industry, customer habits, procurement practices, etc.

11. Customer Relationship

Are there any customer relationships at the beginning of the business? It is ideal to start a business with reliable customer relationships. If there is no customer relationship, it is not optimistic to start a business in the blank market, especially in today's market. Having no relationship with customers means that there is no inner in this industry, and there is no guidance from this industry. This means that entrepreneurs have started their own business even if they do not understand the industry.

12. Still Product

What is the product quality? Can it be supplied stably? The boss of the ship blew his technology to the sky. We don't understand it. We can only believe it. We also feel that we have found a cornucopia. Later, there was a large series of products he could not do, but only OEM, so there was no profit. He said that I will do it again when you are busy, but there are a lot of problems with OEM coming in, which makes customers feel bad. How can this happen? Later, when we understood the technology, we knew that the technology was too large to be mastered. These are all tuition fees. However, the products he is good at are not supplied properly due to capital issues and raw materials problems. For a strange market, he wants to use technology, and we want to enter the market based on sales capabilities. facts have proved that a lot of work is required, and various conditions are required. Success is not accidental.

13. Start a business depends on whether the family is suitable

If you are married, the problem can be simplified to whether you have a lover suitable for start-up. I have a friend who, more than 10 years ago, sold pu'er tea. Since they started early, they dug the first barrel of gold. They have opened several tea houses and have a good life. The younger brother and sister were a guest. They were originally employees in the bank. They were very introverted. What they didn't think was that life turned her experience into a competent boss. She later took charge of the tea house business, and her brother-in-law went to start an IT business. This is a pair suitable for startups. Otherwise, no. Some women have strong personalities and some women have weak personalities. If the other half is not suitable for entrepreneurship, it is indeed a torment. At the beginning, it was hard for everyone to stop starting their business because they were optimistic about their entrepreneurial prospects and were excited. When we get home, our new life begins. Complaints, complaints, and anger develop into quarrels. When the facts prove that the quarrel is justified, the quarrel will only increase. If the other half is not suitable, entrepreneurship will be affected. This is a factor and may not be a small factor. She will directly influence decision-making. For example, the partner chose to continue watching rather than resign because of the influence of the family. In his remarks, it is impossible to say that there is no impact on a new start-up business and a new small team.

14. The power of capital intervention

I didn't expect that no one was investing in this small company at the beginning, but it went through. In the face of capital, in the face of money, many people and things will change dramatically, saying that the earthquake is not a problem. The eldest brother needs money. He has no cash, and a partner has a relationship with us. It seems that he has a background. He introduced him to an investor. The investor has 8 intermediate introducers, I visited the site twice, and it was very helpful. This has brought an earthquake to our small team. The huge amount of money will soon be available to upstream companies, and some products will be available smoothly. Investment companies will help us with sales, with great prospects. We can't resist any conflicts. The money has not been seen, and the showdown is almost on the desktop. In the face of interests and money, friends, colleagues, and entrepreneurial partners are pale. Later, I agreed that the huge investment would not fall below, which is a huge blow. It's also a black sense of humor. A couple of partners have an emotional quarrel, a high-sounding excuse, and a painstaking computation. All of this is due to an illusory investment commitment.

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(Transfer) Reflections on entrepreneurship in China