Transform the artistic beauty into the consumption power, "the Thousand-Craftsman culture" should use "the Craftsman" to connect the online electricity merchant and the offline real estate

Beijing's 798, Shanghai's Moganshan Road M50 Creative Garden; The artist community and the art district completed commercialization in China for only about three years, and this process took nearly 20 years in the United States.

But at home, the commercial value of art is much more than that. The art collection has driven the art gallery's business, and the rich art creation has also increased the choice of cultural activities, but the more important significance is that the artistic appreciation of art has a more extensive application of art, but also let the craftsman culture and art consumption become less "highbrow".

According to statistics of 2012, the National Museum of Cultural system belongs to a total of 265, including other systems, as well as private art galleries in the national total of more than 400 museums, time to 2017, according to public data statistics, the domestic art space + art galleries and other art products and cultural content of the demand for more than 2000 In addition, high-end brands, commercial real estate in improving the demand for the arts products, content and activities have a higher demand, in the consumer upgrade + aesthetic upgrade trend is expected to become the art market can be attacked under the next city.

To do a real estate business is not a work of art, but the space for high-quality content and activities of the need to determine whether it can become the main urban space cultural and cultural entertainment consumption channels, but also its pursuit of aesthetic art of the inherent logic.

36 Krypton's recent contact with the thousand-carpenter culture is the hope that the use of the platform of the craftsmen resources, its content planning ability for these lack of content of art galleries and art space to provide C-end consumers like high-quality content, in addition, the use of art exhibitions to increase the ability to sell the TOC, to achieve on the line of the Electronic Business platform diversion.

The thousand-craftsman culture was founded in March 16, is a gathering of craftsmen, utensils and cultural/market bridge platform, has gathered more than 100 Japanese master-class craftsmen and nearly hundreds of "non-Survivor" craftsmen. Specifically, the thousand-craftsman culture has three lines of business:

1, with the craftsmen as the core of the offline exhibition. Online exhibitions such as the project: "The Great Carpenter gathered", focusing on Asia's outstanding in its field of the benchmark of the craftsmen to provide exhibitions in China and cultural lectures platform.

2, study tour and cultural exchange activities, "thousand craftsmen" brand, relying on the resources of craftsmen in Japan and Europe and other regions to customize the visit of entrepreneurs, potters aesthetic journey, the tea ceremony course refined, Michelin food and other cultural travel.

3, the art of the product library sales. Sales channels, including the line under the exhibition with goods, has landed cities including Hangzhou, Chengdu, Chongqing, Shenzhen, Beijing and so on, and now also build a sales platform for electric dealers.

4, Tob content planning, custom business. Existing partners include West Bankx tea ceremony culture, boss Electric x space Design, Shanghai old House x Flower School culture, dream Clean home spinning x dream Smoketree dye and so on. In space, already with relative head of Heng Shan and set, Vanke Liangzhu culture, Shanghai gifted in set, Zhejiang Quzhou Kecheng, etc.

The slow culture in the fast-consuming age connects the life-culture-business relationship in a more temperate and qualitative way. In the view of Zhou Hong, founder of the Thousand-craftsman culture, from the sediment-head Craftsman resource platform to the electrical business platform extending to the selection of artworks, and then to the process of providing a complete aesthetic service and experience for space and offline cultural consumption, using the ability of PGC and the products and cultures that are more easily touched by line, Turn the aesthetic demand of c-end into consumption ability.

According to the above, we can realize that the business model of the thousand-craftsman culture includes: 1 The Merchants ' Electric quotient platform, 2 The craftsmen's art festival and the Aesthetic Space Exhibition, 3 the cultural experience and the value-added service of the study tour; 4. Procurement of Government and agency content, etc. Since April, revenue in more than million, the gross margin of about 30%. In the future, the thousand-craftsman culture will continue to expand the capacity of the craftsmen's library, but will also focus on expanding the domestic "non-heritage" artist's excavation, and the online space aesthetic services, will gradually from the museum to the city complex, cultural center and other direction.

The value of art space carries a certain educational function, and also has its own tourism business value. But no matter which point, the continuous stability of art space supply fresh, high-quality content is the core of the legislation. Therefore, the problem faced by the thousand-craftsman culture is how to continuously excavate new artists, create new content, and how to make the contents of standardized products in different cities scale.

In addition, the value of art itself lies in the non-standard, the nature limits on the travel and space customization of the business line can not have rapid scale ability, only faster acceleration of market awareness and brand awareness can help the rapid realization of the real commercialization of the craftsmen.

Financing, the founder in March 17 received 1 million Yuan Angel round financing.