Tudou has invested tens of millions in content production

Video websites embark on the "creation" path

Although the road to profit is still long and the advertising channels are not very good, the number one seed of video websites still decides to enrich original content and break through the copyright. On the 18 th, Tudou and the Chinese Film Group announced that they would select creative teams with potential for development to produce original online video programs. At the same time, Tudou also held a "video project promotion meeting", which was the first in China and even the world. It connected 24 online video creation teams with hundreds of content investors, facilitate the transaction and prosperity of the online audiovisual industry.

Wang Wei, CEO of Tudou network, revealed that this year Tudou will invest tens of millions of yuan to encourage the production and development of original online videos.

From copyright purchase to original investment

Video sharing websites are both necessary and inevitable.

The rise of video sharing websites is nothing more than uploading a large number of videos every day in year 45. This not only demonstrates the power of grassroots networks, but also breeds a lot of embarrassing copyright problems. "People are afraid of being famous, and are afraid of being strong". They are looking forward to famous video websites every day and night, but have become the target of video copyrights. The annoying copyright lawsuit forced video websites to seriously consider the issue of "Going Ashore.

In early March, Tudou, Youku, and other websites competed with TV stations and copyrights around "my leaders and my group" and became a special soap opera. Regardless of whether it is right or not, this incident at least shows that video websites have paid unprecedented attention to the content of films and TV dramas. Purchasing copyrights also becomes an important channel for video websites to legally obtain video content.

However, this is not enough. As a new online media, it is impossible for video websites to follow the footsteps of TV stations and cinemas and spend a little money to eat leftovers. Encouraging originality is the development of video sharing websites.

On the evening of October 18, 2009 Tudou Image Festival held a grand awards ceremony with the help of celebrities such as Luchuan, Ning Caishen, Xia Yu and Aya. Tudou received a total of 16 awards from nearly 2000 online video entries, respectively awarded the Honorary Award and the prize worth over yuan. Wang Wei said that Tudou hopes to push more podcasts (video sharing) to a larger stage and to the mainstream commercial market through a creative publishing platform held every year through the Tudou Image Festival.

More innovatively, Tudou network and the Chinese film group jointly announced that they would select the most promising teams or individuals from the hundreds of final shortlisted works on the 2009 Tudou Image Festival, invest in their future shooting plans. "The Chinese Film Group has a quantum investment mechanism. For video programs every three minutes or so, the financial support is RMB 50 thousand ." Zhao Haicheng, general manager of the China Film Group production branch, said that this number is only a reference. If it reaches digital movies, the financial support will increase to 2 million yuan.

Wang Wei said that Internet programs are produced at a low cost and are mainly suitable for small-screen viewing. However, Tudou plans to invest more than 10 million yuan in the total cost of online audio/video programs this year. "additional content can be added as needed ". "In addition to playing these programs online, these programs will also be considered for sale ."

Video website "burning money"

Just as Tudou made an image festival and announced its investment in production, its "old friend" Youku was not idle. On the evening of the 19th, Youku and Nokia jointly launched an interactive live video concert called "Nokia 5800 fun party ". In addition to stars such as Zhang Liangying, Wu Kequn, Wang Ruolin, Hu Yanbin, and Lin Junjie, the concert also made innovations in interactive forms. Netizens can offer flowers, kisses, and votes to their favorite singers to return to singing their favorite songs. However, the singers who have just finished singing have instant video conversations with netizens. Obviously, Youku crashed with Tudou's evening party to compete for the eye. All the magic weapons are concentrated on the content.

"Currently, competition between video websites is aimed at funding and determining who gets the final result. Second, competition between HD videos will be the focus of future competition ." Wang Wei said that Tudou's strategy is to adopt a two-pronged approach to enrich content. In addition to investing tens of millions of yuan in funding to support video program production, it will continue to invest tens of millions of yuan in purchasing the version.