Tudou: Money is the most basic condition for the 07-year survival of network video

Conditions | The vast majority of online video sites have not yet found a clear profit model. Although Tudou has more than 10 million playback times per day, it has not found a suitable way to convert the flow of traffic into benefits. Reporters in the survey found that the current Tudou's page does not have significant advertising. Wang said that Tudou's profit model is still under discussion. However, he said, "as long as there are enough users, there is enough play, the profit model will find one day." ”

The industry has been discussing the online video industry can get a return on the phone. In this respect, Wang said in an interview earlier, "some podcast sites using embedded advertising mode, the effect can also, Tudou will be in the future on the basis of 3G." "According to General forecasts, China's 3G licences may be issued as early as the end of 2007, the mobile video market will take time to take off."

With the long line of domestic network industry, video site to smooth through the 2007, must have enough funds to support.

Wang also confirmed to reporters that Tudou is currently in the burning money phase of the fact, but Tudou is relatively sufficient funds. May 2006, Tudou announced the completion of the second round of 8.5 million U.S. dollars in venture capital financing is not a small number, accounting for the 2006 China's network video of the total financing of 52.7 million U.S. dollars of about 1/6. In response to reporters "Tudou in 2007 will continue to raise the issue of financing," Wang replied simply: "No comments."

In fact, despite the venture capital in hand, Tudou has a tight budget control. Last September, Wang said, "We now finance, to some degree can persist for many years, our budget control is very tight, the advantage of staying in a big company is that the budget is more rigorous." (before the establishment of Tudou, Wang has worked in the German Bertelsmann group and other companies) "

In addition to the profit model, online video will face tighter network regulation in 07. And Tudou's main feature is to provide users with original video upload platform, its slogan is: Everyone is the director of life. According to Wang, now Tudou has tens of thousands of video uploads every day, with such a large amount of video upload is a happy thing, but it also means that Tudou will face a large amount of content screening workload.

Earlier in the Wang was asked to check and screening of potatoes have said, "We do not filter, as long as you send things will not lead to Tudou is turned off OK, a lot of things will naturally have a number of people in mind what kind of things, as long as Tudou can operate normally, we do not object." "But this is more of an ideal in the face of tighter Internet regulation in the future," he said. Today, Wang Micro-CNET reporter said, "(network supervision) This is really a very cumbersome thing, but has come, at present, we have a set of mechanisms, relatively effective to the screening work, has been used to." ”

According to Wang Micro introduction, although Tudou more emphasis on users upload original content, but also with a lot of companies with copyright resources to cooperate, such as Warner, BMG and other record companies have cooperation. In addition, Tudou is also exploring more cooperative models, such as January 18, Tudou and southeast satellite TV strategic cooperation, launched the "podcast Storm."

Wang said, "What will we do in the future, it's hard to say. "In the light of the unclear profit model, the increasing wariness of venture capital in the 2007 and the strict regulation of the Internet, Wang still has confidence in Tudou," he said. "In the long run, the potato model has a promising future, and we will stick to it." ”

January 10, 2007, China Internet Association released the "internet GUIDE 2007 China Internet Survey Report", including blog, network advertising and other 50 segments of the user reach rate and market size. In the field of podcasts and video sharing, Tudou topped the list with a 9.86% annual user arrival rate.