Two elements to be noticed in website operation

According to the website Development View, "No best, only better", the need to improve the details will be endless, there is no end, the site is in this endless pursuit of continuous development and improvement.

So how to make the design of the site unique and usability? How to apply some effective methods to make your website have a good user experience? Here are some of my experiences:

First: the identification and positioning of the website

The site can not let go of any one may visit or is visiting or even visited the user, everyone sharpened his head to how to deal with these three problems. So for anyone who visits your site, you need to know what he cares about when he first opens your site. Personally, I think that the first time a user opens a Web site is a majority of these four questions:

① What is this site?

② What's on this site?

③ What can I do here or get?

④ Why should I choose here, not anywhere else?

Second: Site navigation and site level

The website provides a general picture of the services provided by the site, including content-"What can I find here?" ”。 Also include functions-"What can I do?" ”。 And how these services are organized. This work is usually handled by persistent navigation. In fact, the navigation of a website is very important, he is the channel of the website, it can make the user the most convenient and quick to find the page he wants to go, in addition, in the user browsing each page, should clearly indicate where he is now, so as not to let users feel unclear.

Third: Search

More popular keyword search methods, so that users are convenient, fast and easy, to the site can reduce the pressure on the server, improve the speed of user browsing.

Four: Recommend

Like a magazine cover, the homepage will attract me with hints of "What's inside". Content recommendation "should highlight the latest, best, most popular pieces of content, such as: SNS site, recommend some excellent members, preferably every day to update, which can give new members set an example, It can also enhance the interaction between members.

Five: Tell the user where to start

The first time a user to a Web site, home should be how to arrange the site to complete this task, in fact, there are many methods, such as: In the SNS website, according to the registration of members of the personal data, to match some of the city with interest, friends with the city, while suggesting that he is in the city have those parties, There is information about his industry and so on, in short, can not let members come in unaccompanied or nothing from!

Sixth: Content Update

If the success of the site depends on whether the user visits regularly, the site should have some content that is often updated. Even sites that don't need regular visitors need some active signs, even if it's just a news link to the latest, telling users it's not backwater.

Seventh: Let the user see what he is looking for

The site should make anything obvious to the user, if the content is somewhere in the station. Of course, not to the site of everything is listed, but the most useful to members and the site's most characteristic display!

Eighth: Building credibility and trust

The website should often listen to and collect member's feedback, and regularly to the member's feedback carries on the quick processing and the reply, in short is anxious the user urgently, helps the user to solve the problem. Long held in the past, to obtain the user's trust and support of the site.

Summarize:

In the user experience should more learn some good and successful website, learn their advanced experience, advanced design and methods, and then quickly into their own things, shorten their study, research costs. But note that the "copy/Learn" are to be based on their own users, clear the user's situation, understand their own development stage, do not blindly follow. In addition, also rely on their own long-term experience to explore, and fully understand the user, understand the needs of users, it is possible to ensure that their actions are purposeful and certain reliability, and not to their own products as a test product, so as to design a better user experience.

About the user experience specific how to use also need according to the characteristics of the site itself, standing on the site's own point of view, standing in the user's point of view, stand in the industry's perspective, the choice of intentions, thin and exquisite!

Actual experience:

When you run a website, you basically collect feedback from some members every day, at the same time, some members of the MSN Group and QQ group to communicate with members, in addition, will also go to some of the same type of Web site to use their products or services, and look at their website members of some feedback, and collected (very effective). Later, the collection of member feedback and background data will be combined to analyze, and the implementation of the improved plan, and implement, to improve our services or products. For example: On the registration page improvement, the improvement of the member register than before the change in the 20-40%, the specific improvement methods are as follows:

① color collocation: The color of the page is not more than three colors, so that registered users feel simple and comfortable;

② text Description: Simple and clear to tell the user what to fill out, remove unnecessary useless words;

③ Unlink: Remove all links unrelated to the registration page so that users can concentrate on registering;

④ pull-down Menu: Use the Pull-down menu as much as you can to fill in the area, which saves users a lot of time and reduces unnecessary input from members.

⑤ button emissions: Mining face above the label, the following input box, can reduce the user's eye switching time

In short, do not underestimate the small details of the changes, it will bring users a good experience, but also to the site to bring the effect is very different. Greatness comes from the accumulation of details!

In addition, you will often use some of the more distinctive sites, most of the successful personal websites in China, they have very good ideas or in some ways to do very personalized, human nature, we will put these good aspects with their own website, the development of new services or products available to our members. Innovation to win!

< two >, interaction and participation

The reason why a good website is successful is different, but one thing that cannot be neglected is the interaction and participation of the user. It can be said that each site is a community, people can publish information here, communication, people can also explain their own views or comments, or here to make friends. From BBS, blog, podcast, Granville Guest, show guest, change guest, make friends or SNS website and so on, regardless of its concept how, need technical support how, function, they all have one thing in common, that is make each user become participant and contributor. Therefore, any site should have interactivity, it can be said that it has the potential for development, leaving the user's interaction and participation, the site is a heap of ruins. The important characteristic of interactivity is that it can not only satisfy the communication and communication between users, but also improve the user's participation and contribution, which can make the website win a good reputation and gather popularity very well.

In my experience, interactivity consists of the following:

① rankings: For some specific things to rank. For example: Blog ranking, album ranking, the most popular members ranking, etc.

② Evaluation: You can allow users to evaluate a specific thing, such as: Members of the evaluation of music, movies, blogs and so on

③ Recommendation: Users can be recommended for certain specific things, such as: Members recommended restaurants, books, music, etc.

④ statistics: For users to some content statistics, such as: How many Members to browse his albums, blogs and so on

⑤ incentive: To enhance the user's contribution and enthusiasm for participation.

⑥ Comment: You can let users comment on the contents of any user posted on the site.

⑦ discussion: For some specific things to discuss, such as: online discrimination, online selection and so on.

⑧ Convenient: The website provides the function, must operate conveniently, the feedback is timely.

⑨ participation: Simplifies the user's participation in a particular thing.

⑩ party: Allow members to interact through the Internet and the Internet.

Summarize:

Interactivity is a website soul, is also a site success of one of the signs, as a website operator, one of the most important work is to strengthen the interaction between the site and users, improve user and user communication and communication, motivate users to participate and contribute, in short, be sure to let users have a dependency on your site, Frankly, let the user feel here "fun", only in this way to improve the site's active user number and viscosity.

Actual experience:

Here are three examples of questions to elaborate

① What is the first thing that comes in when a user logs on to the site?

We from the background data analysis, and consulted a lot of members of the Web site, the big number of members to do after login to do the first thing is to check their own mailbox, to see if there are friends new mail.

② Next, what will the user do?

Users will see if they have posted or replied to the blog, posts and other information whether there is a new reply.

③ When users browse other people's blogs, albums, posts, how do they do it?

Most users are browsing in other people's blogs, albums, posts are basically finished after the walk, from this group of data to see the publisher, participants, the proportion of viewers is: 1:10:90, that is, a user published a blog, there are 100 viewers, of which 10 users participated in the reply, the other 90 users are just passing through, Does not participate in any operation. Why is that? According to the second China Internet Community Development Survey Report, "Community netizens do not post or follow the reasons for the" words have been said to say that the proportion of the most;

Let's see if they're in wealink, too?

So how do we solve the above three problems?

The first and second question we can see is that users are most concerned with their own information, which makes them feel that they are being cared for, cared for, valued, valued, appreciated, or praised by others.

The second and third issues are a bit contradictory, and users want to have more responses to their information and are unwilling to participate.

Based on this situation, our website makes the corresponding adjustment, one is to simplify the participation of the operation, such as to blog, photo albums, etc. to increase the recommendation, evaluation, comments and other participatory functions, recommended (just one click) than the evaluation (two clicks) simple operation, evaluation than the message simple, can improve the user's participation, and motivate publishers to release more information. The second is to enhance interaction, when the user to the information recommended, evaluation, message on the relevant page to display their photos and names, and add such as "Add as Friends", "give him a message" and other interactive functions, can enhance the communication between members and exchanges. The third is the reminder function, when a new user has recommended to it, comments, messages have a new operation, will be reminded, and the publisher also received a corresponding reminder letter, and the weekly related to his statistics also sent to him, so that members can always receive new information related to him. Through the above three kinds of solutions, we from the background data and Alexa above see the effect is more significant, such as: The increase in the number of letters, the site's PV increase, the user browsed pages increased, the number of active users and so on, thus driving users to continue to use and stay in the site.

OK, about four basic elements of website operation to say this, hope to be helpful to everybody, the place of the inadequacy asks everybody to forgive and correct correction!

Finally, I would like to ask a few questions and welcome you to discuss:

1, a high technical content, a wide range of functions of the site is not a valuable site?

2, the website organizes the activity, how many is the user interest?

3. What can social networking sites do? Like the wealink that everybody's always on.

4. Would you invite friends from your side to join social networking sites like Wealink?

5. What kind of service or product do you want the website to provide for you?