Two unicorn Fitbit and GoPro data big PK in wearable devices field

Source: Internet
Author: User
Tags creative commons attribution

Editor's note: This article from Tomasz Tunguz, the Chinese version by Heaven Zhuhai Branch Rudder compiled.

If you are concerned about these days of overseas industry news, you should be not unfamiliar with the news that Fitbit is listed on the Nasdaq and become another "unicorn"-level start-up company. We have previously written about how the GoPro's income growth rate is unbelievable. And now it seems that Fitbit is growing faster than GoPro!

From what we can see, fibit from $14 million to $76 million, then $271 million to $745 million, just for 4 years. It was growing at a rate of 170 a year, and by the time it was recently, the pace of growth had left GoPro behind.

We all know that Fitbit does wearable devices, the price of the product is basically at $100, gross margin is about the same as GoPro, which is about 50%. But the difference is that, as you can see, Fibit's profits are rising, and GoPro's profit growth rate is already flat.

It is impressive to see that Fibit has a higher rate of growth than GoPro, but only 10% of GoPro's investment in marketing.

At the same time, Fitbit has invested far more than GoPro in research and development. Especially in recent times, it is estimated that under pressure from other competitors in the market, GoPro's investment in research and development is constantly rising, so that more diversified products can be developed. Fitbit, too, faces this problem, and it's impossible to avoid a firefight with Apple Watch and other wearable devices, which is not a monopoly market.

The two companies are similar in terms of the company's annual revenue from operating inputs: Operating input accounts for roughly 1 to 3 of the annual revenue.

In general, the two big companies, Fitbit and GoPro, are making a profit while maintaining an incredible growth rate, both of which are under great pressure from their competitors to consider ways to beat their competitors from the market and sales by product differentiation; They are also among the first winners in the world of wearable devices with the support of the venture capital. And the world is likely to continue expanding.

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Two unicorn Fitbit and GoPro data big PK in wearable devices field

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