Two key points to be aware of in EDM marketing

Many people in the process of EDM marketing ignored two very important key points, this article for everyone to reveal these two key points, I hope you in the future EDM do not make such a mistake.

first, the EDM does not perform the necessary small-scale testing. in general, e-mail the email to yourself before sending it. The best way to test whether a message is valid is to send it to yourself and to a different mailbox system to see if the message's final presentation meets your expectations or needs to be improved. Otherwise, it's too late to notice the flaws in the message content when you've sent the message to thousands of users.

the second is to see if the images in the EDM e-mail are blocked. more than 50% of the users who subscribe to your email newsletter will not see the images in the email because Outlook and other e-mail systems now do not display the pictures in the message by default, and few will change the system's default settings.

The above is the EDM marketing process of a very important two key points, I hope we all have to master.

This article from "EDM Marketing" blog, declined reprint!

Two key points to be aware of in EDM marketing