Two principles and ten tips for domain name selection

Domain names play an important role in e-commerce. They are known as the "Global trademark" in the Internet era. A good domain name will greatly increase the company's awareness on the Internet. Therefore, it is very important for an enterprise to select a domain name.

Domain name selection principles

When selecting a domain name, you must first follow two basic principles.

1. The domain name should be easy to remember and easy to enter.

This is the most important factor in determining whether a domain name is good or bad. A good domain name should be short and easy to remember. It is best to remember it at a glance, and its pronunciation is clear and will not cause spelling errors. In addition, you need to avoid homophone synonyms when selecting a domain name.

2. Domain Names must have a certain meaning and significance

Using words or phrases with certain meanings and meanings as domain names can not only be well remembered, but also help to achieve the marketing objectives of enterprises. For example, the company name, product name, trademark name, and brand name are all good choices, so that the company's network marketing goals and non-network marketing goals can be agreed.

Tips for Selecting domain names

1. Use Chinese pinyin as the domain name of the enterprise name

This is a good way to select domain names for enterprises. In fact, most domestic enterprises select domain names in this way. For example, Hongta Group's domain name is hongta.com, and Xinfei Electric Appliance's domain name is
Xinfei.com: The domain name of Haier Group is haier.com, the domain name of Sichuan Changhong Group is changhong.com, and the domain name of Huawei Technology Co., Ltd. is
Wei.com. Such domain names help to increase the visibility of Enterprise Online brands. Even if the enterprise does not make any publicity, the domain names of its online sites are easy to think.

2. Use the English name of the company name as the domain name

This is also a way for many domestic enterprises to select domain names. Such domain names are especially suitable for some industries related to computers, networks and communications. For example, the domain name of Great Wall Computer Company is
Greatwall .com.cn: China Telecom's domain name is chinatelecom.com.cn, and China Mobile's domain name is chinamobile.com.

3. Use the abbreviation of enterprise name as the domain name

Some enterprises have long names. If you use Chinese pinyin or the corresponding English name as a domain name, it is too cumbersome and difficult to remember. Therefore, using the abbreviation of an enterprise name as a domain name is a good solution.
Method. There are two methods for abbreviations: one is the abbreviation of Chinese pinyin and the other is the abbreviation of English. For example, gdbbk.com is the domain name of Guangdong Bu Gao Electronic Industry Co., Ltd., and Luzhou laojiao group is
Lzlj.com.cn: The domain name of China's e-commerce network is chinaeb.com.cn, and the domain name of the computer world is ccw.com.cn.

4. Register a domain name for an enterprise in the form of homophone in Chinese pinyin.

In reality, there are not a few enterprises that adopt this method. For example, Midea group's domain name is midea.com.cn, konka.com.cn for KONKA group, gree.com for Gree Group, and sina.com.cn for Sina.

5. Register a domain name for an enterprise in the form of a combination of Chinese and English

The domain name of rongshida group is rongshidagroup.com, where "rongshida" uses Chinese pinyin and "group" uses English names. There are also many examples: chinaren.com and htmetal.com.cn.

6. Add the network-related prefix and suffix before and after the enterprise name

Common prefixes include E, I, and net, and suffixes include net, web, and line. For example, the domain name of China Marketing Communication Network is emkt.com.cn and the domain name of the online marketing forum.
Webpromote.com.cn, it168.com, and mweb
.Com.cn, the domain name of the Chinese marketing network is chinam-net.com.

7. Use words or phrases that are different from the enterprise name but are relevant for Domain Name

In general, there are many reasons for an enterprise to select such a Domain Name: either because the company's brand domain name has been snatched by others, or because the new domain name may be more conducive to the development of the online industry
Service. For example, the oppedahl & Larson Law
Firm is a legal service company that chooses patents.com as its domain name. Obviously, using "patents.com" as a domain name is more appropriate than using a company name. The other is
A good example is best diamond.
Value Company, a retailer that sells gems online, chooses jeweler.com as its domain name. The benefits of doing so are obvious: even if the company does not advertise anything, many customers will visit
Ask the website.

8. Do not register unique trademarks owned by other companies or trademarks of internationally renowned Enterprises

If you select another company's unique trademark name as your domain name, it is likely to be involved in a lawsuit, especially when the registered domain name is a well-known trademark of an international or domestic famous enterprise. In other words, when selecting a domain name, you need to pay attention to whether the selected domain name is the name of another enterprise's registrar.

9. Try to avoid URLs generated by CGI scripts or other dynamic pages.

For example, Minolta
The printers domain name is minoltaprinters.com.
Www.minoltaprinters.com/dna 4/sma...
Using pub-root-index.htm ", the cause may be that minoltaprinters.com is a free domain name. Such a domain name has many disadvantages:
1. Non-conforming domain names are part of the home page; 2. Non-conforming users use domain names as browsing targets and determine their locations; 3, domain names are ignored as an important part of the site brand.

10. Be cautious when registering a. Net Domain Name

. Net domain names are generally reserved for companies with network backgrounds. Although any company can register, it is very confusing, and visitors mistakenly access a company with a network background. One solution for enterprises to prevent losses caused by preemptive registration by others is to implement preventive registration for. Net domain names, but they do not need to be formal domain names of enterprises.

Some domestic enterprises, including some well-known companies, have chosen domain names ending with. net. For example, many free email providers, such as 371.netand 163.net. Foreign online service companies that provide similar services generally choose domain names ending with. com.