Two-screen interactive new form top case sharing

Editor's note: When you sweep the two-dimensional code on TV, you have completed a simple two-screen interaction. However, the creative people how to let go of such a playful interactive way, today, the swallowing of Tencent game students summed up a large wave of double screen interaction of the top case, want to do a good job of personal marketing designers, may wish to look at the wood has inspired burst.

Swallow: I don't know when to start, there are more and more two-dimensional code around me. Have a merchant public account to sell juice, have jumped to the App Store, application Mall download application, it seems that now not posters, business cards, official website hanging a two-dimensional code is embarrassed to greet people. Mobile phone gradually become the human information, sensory reception extension, we can through the app, micro-web sites and other carriers closer contact with users, users can also get a richer experience through mobile phones. As a little brother engaged in creative marketing for mobile, you want to share more of the possibilities of mobile end extensions.

Two-screen interaction is a popular way to interact with other media through mobile phones and get new experiences, it can be PC, TV, outdoor screen, movie screen and so on, the two-screen interaction is already not a new thing, the first Super Girls draft my mom text to Li Yuchun vote (because I also called Yuchun, cover face shame-like), To the previous two years is a press conference on the micro-Bo wall, and then developed to the recent movie screen. We found that the dual-screen interaction slowly into the real life, and no longer as a high technology ostentatious marketing.

One, mobile phone and PC dual-screen interaction

PC and mobile phone has a highly coincident use of the scene, and the network environment is stable, and is the most commonly used by the two devices, is undoubtedly the best interactive dual-screen environment. The most common dual-screen interactive form is through the mobile phone remote control screen in the PC.

1, "Moon"

To help children in poor areas who have not been able to attend school, the agency, the Spanish-American interactive, created an activity website, a story about a little boy who realizes his dream and finally goes into space. The user can control the direction of the story on the PC screen via cell phone or tablet.

There are two stories in the computer screen, one is out of school and down, one to learn to win Bai Fumi as CEO embarked on life subversion. Users just flip the phone can be in these two stories to switch, tell users the fate of these children in fact in your hands, flip their fate!

Activities hope that this way to call on users to donate, for the little boy to realize the dream, this dual-screen interaction is not a combination of clever?

2, two-screen interactive games "Tweet Chat like Drive"

Speaking of two-screen interactive case has to say is "tweet chat like Drive" This social 3d interactive video game, the use of mobile phones is very dangerous, not to mention in the Brush friend circle, This little game is about how dangerous it is for those who are lucky to experience a drive to brush a social network.

The game requires users to log in using a Facebook account and use a mobile phone connection. When the user joins the game, the mobile phone will prompt various tasks, such as sending a WhatsApp message. After your hair is done, your enemy will encounter a hindrance. If the other person is not in time to avoid, then will be "persecuted", such as hitting the WhatsApp icon, then the windshield will be blocked. The whole process is, users to send social information, the equivalent of users have a prop, props can be used at any time, to persecute the progress of the enemy car. The game is in this form to tell you that it is dangerous to play mobile phones while driving.

Because the server in Holland, I also did not play successfully. In foreign students can feel, our fart people can retreat. But! can use video to understand this game interaction.

Video site: http://www.56.com

Two-screen interaction between mobile phone and TV

Under the impact of mobile phones, flat panels, the use of traditional TV is gradually lower. Surveys show that as many as 85% of smartphone and tablet users watch television each month as a second screen from the user's television use. Television is still an important part of the family's daily life, although its status has been shaken. Try to get through the TV and mobile end two screens, enhance the interaction between consumers and advertising content, using the user to watch TV "half-hearted" state to carry out marketing. How to set up the bridge of two islands, just like the process of web1.0 to 2.0, from the user passively receive messages to the user to participate in the production of content is the future trend of television development.

The game of TV advertisement

A TV interactive advertisement in Hong Kong by Coca-Cola, through the interaction of television and mobile phones, allows users to participate in advertising and receive feedback, possibly coupons or coupons. First, users need to download the app in the mobile phone, when the ads play, with mobile phones near the TV, mobile phone recognition of the specific frequency, if the user at the same time to shake the phone, then the mobile phone app can inspire a "game", so that users get the bottle, and for users, It's just like catching the bottle cap on the TV.

Before the mobile aspect mainly uses the AR technology or the QR two-dimensional code to make the media to have the interaction to be many, but this case lets us see the newer interactive way, according to the sound.

Video: http://v.youku.com

If it's too complicated for the Coca-Cola ad to interact with, I think you're going to love this interactive TV ad for the Xin (sang) (Kuang) Burger King, where users watch the ad on Diretv (digital television) A hamburger can be obtained free of charge if it reaches more than 5 minutes. The longer you look, the more prizes you have, the more the content of the video is the hamburger that spins all the time .... Trust me, you're going to get sick of it.

Video: http://v.youku.com

Two-screen interaction of TV programs

At present, the two-screen interactive case has begun to show up in the domestic variety show. Hunan TV launched the app "Hula", users through the "hula" and chat with netizens, to discuss a TV program, in the app to win reward points such as program answer. In the weak relationship chain of many TV viewers, we hope to play the role of link between mobile phone users and TV viewers, so as to cultivate the loyalty of the audience.

And Japan has a cooler show "bloody tube", simply put the home at the mobile end. In front of the television audience through the mobile phone to participate in the live broadcast of the game, the mechanism is very simple, let users choose to support the team, and then according to the rhythm of the TV program to play games, such as prompts users should continue to click on the phone screen to support the team. At the end of the game, according to the data between friends show the score to motivate users to compare, share and so on.

Let's get a feel for this amazing country show through this video: http://www.56.com

Television is under the impact of new media, but also constantly transform to find their own position. With the development of technology, television and other traditional media must be renewed vitality.

Third, the cell phone and movie screen chemistry

Users in cinemas are more focused on television than on televisions (because they are paid to buy in), and users use them much less often than they do on television. The combination of mobile phone and movie screen, many of them are displayed in front of the shadow of the advertisement in the display.

Case one: Two-screen interactive ads before shadow

For example, some time ago a very hot marketing case, from the popular car theater interactive advertising, drive not to play mobile phone. Hong Kong Volkswagen uses the location SMS push technology, in the film before the advertising period, the first point of view to play the car ahead of the screen, and then push text messages to users, when the user picked up the phone to see the car will be the scene of the accident, the last picture prompts "Playing mobile phone is the main cause of the current traffic accident, Cherish life, do not play mobile phone "

Let's not say this kind of intimidation marketing how, anyway I estimate will be unforgettable forever!

Video: http://www.56.com

Double screen interaction with the movie screen if only in front of the shadow ads, is not too wasteful so boss screen baa. What happens when a movie is combined with a cell phone?

Case two: Movie and mobile phone plot interaction

In the July half of the day, the younger brother has a hint of coolness to share a movie "mobile phone Ghosts." Unfortunately not on the mainland, but it is said to be a bad film. Well, with the quality of the film itself, the form of interaction between the phone and the movie really attracts a large audience.

"Mobile Ghost" about a night of carnival, Anna woke up to find a mobile phone called "IRIS" mysterious interactive app, it will be a good sister of the cheating evidence photographed down, but also the indecent photos, private small film spread to social networks, monitor its life. Viewers need to download an app before viewing the image, when the film begins to play, it will continue to send sound signals to the viewer's app, and as the plot progresses, people and dramatis personae will receive a message of intimidation from unknown people, and at certain times receive information that is not revealed on the screen (with a prior shaking prompt to inform the audience), Wow, this is a good film for a voyeur audience ...

Mobile phone as a second screen, the plot derived to the hands of the audience, can bring a stronger sense of generation and participation, especially the horror theme of the film, but also to stimulate the user's curiosity psychology.

Trailer: http://v.youku.com

Case three: Play screen film: side to look at The spit Groove

The film of Spit and Play is originated from Japan, The spit trough is actually a kind of commentary, itself as an essential part of daily communication, easy to resonate, triggering communication. In less than a week time, "The Qin Dynasty Moon" "Small Time 3" "Embroidered Spring Knife" three domestic films, a series of movie shows, with the beginning of the film, the audience can be sent by SMS or the Internet to send your "spit" instructions issued, after the screen will be on either side of the wall or on the screens. Regardless of whether this approach has an impact on the movie's viewing, but the audience play, this dual-screen interaction is obviously successful and effective.

Third, mobile phone and outdoor advertising interaction

We are familiar with the outdoor billboards or large screen, so by the major advertisers to the pro-Lai is because the mass flow, and it is difficult to ignore him. Many companies are trying to transform and conceive of the form of outdoor advertising they want, so that the interaction between mobile phones and outdoor advertising is a very beneficial way to attract users.

Case one: McDonald's outdoor advertising

McDonald's is definitely a big café for outdoor interactive advertising, Malaysia into the summer, hot weather, McDonald's to promote its ice cream, at the intersection of traffic lights and users played a dual-screen games; send a person at the intersection hanging billboards Advertising, guide users to interact; The user enters the address on the phone to interact, rotate the fan on the phone, The fan on the billboard will also rotate; the more people participate, the cooler will not melt and the person involved will be able to get a free cone.

Video Address: http://www.56.com

This kind of dual-screen interactive advertising is really attractive, but production costs and human-computer interaction will also be relatively complex. The most recent form of outdoor advertising is to lose a blunt two-dimensional code next to allow users to view more information through the mobile phone. How to be more interesting and ingenious in the design of two-dimensional code ads?

Case two: More interesting sweep of two-dimensional code

To promote a book called "Marilyn Monroe: Intimate Contact" book, agents in the street poles placed Monroe signs of the lower body skirts, when passers-by curious skirts when the advertisement information, the content of the ads is two-dimensional code information, invite users to scan more about the content of the book.

Video: http://v.youku.com

Four, two-screen interaction, we are trying to

Tgideas's small partners are also actively exploring new forms of interaction on the mobile phone when they enter the mobile internet age. Two-screen interaction is one of the areas we try hard.

Case one: "Dou Zhan Tian" two-screen interactive

In the "Fight to stop the day" cross-screen interactive "rescue Wukong" brand station, using a dual-screen interactive form, through the mobile phone control computer, through the shaking, sliding, click Mobile phones and other operations to unlock the WU empty mobile phone bracelet, rescue Wukong. The game through this new form of brand station appears in front of players, giving a refreshing feeling of different.

Online promotion of the game, dual-screen interaction has attracted a lot of viewers to experience, participate in activities to improve the reputation of the brand.

Case two: City rally

In this year's TGA mobile game Grand Prix event, the National 20 cities Rally in the May 1 day, the scene gathered everywhere enthusiastic players. Players through the "City Rally" page to participate in activities, for their own city point sponsor Granville, the site is published in each city's thermal index, each period of the cumulative point of Praise the highest city, on-site distribution of rewards. Activities accumulated, the number of points of praise cumulative more than 32 million.

Ending:

With the updating of network environment and equipment, the social environment that young people are willing to try for new things after 8090. Grasp the advent of the interactive era of dual-screen, only unexpectedly, did not do not (good soil of the concluding remarks do ending, domineering lift table to leave handsome)