Typical interview questions

Assume that you are a Coca-Cola salesman and now the company has sent you to a remote area to destroy a truck of expired bread (not fatal, not harmful to your health ). On the way, a group of ELE. Me refugees blocked the road because they believed that there was something you could eat in your car. At this time, the reporter reported to the refugee movement just arrived. For refugees, they must solve hunger. For reporters, they must report the facts. For your salesman, you must destroy the bread. It is now required that you both address the hunger issue of refugees and allow them to eat these expired breads (which will not be fatal and will not harm their health) in order to destroy them, what is the fact that journalists are not allowed to report expired breads? What will you do? Note: 1. Bread is not fatal. 2. Do not bribe reporters. 3. The company image cannot be damaged.

Case Analysis:

1. Case roles: salesman, reporter, a group of refugees, and Coca-Cola Company

2. Interest Analysis: Unilateral interest analysis

1) for refugees, they must solve the hunger problem and never let the food on this truck go;

2) for reporters, he wants to report facts and seek to maximize the value of news;

3) for the salesman, you need to destroy the bread and maintain the company's reputation.

Mutual Benefit Analysis

1) Refugees and salesmen: refugees who eat a truck of Bread not only solved their hunger problems, but also helped the clerk complete the task of destroying expired bread, therefore, there is no conflict of interest between refugees and consumers.

2) Refugees and reporters: journalists seek to maximize the value of news, while refugees have always been the materials for reporters to explore news. Refugees also hope to report from the news media, it can attract social attention and receive some humanitarian assistance.

3) salesman and reporter: After analysis, refugees will not easily let the two trucks go. The biggest conflict of interest between a salesman and a reporter is that if a refugee eats out-of-date bread, the reports will be detrimental to the company's image.

3. Problem definition: Through the above interest analysis, we find that the problem mainly occurs in the conflict of interests between the salesman and the reporter. Because the reporter just arrived, he still does not know whether the bread in the car has expired. Once the refugee eats the bread, he knows the truth. Refugees must eat food, reporters must report, and salesmen must destroy bread. The salesman either does not give or does. In this case, the concept of "a group of refugees" is still vague. Is it 100 or 1000 refugees? Can it ensure that a group of refugees completely consume the food on this truck? These are not clear, so the words will be greatly detrimental to the company's image. If you don't give it, it will take a long time to continue, and refugees will be scrambling for food, which leads to an emergency. In the end, we define the problem as a crisis event.

4. Solution: by defining the above issues, we will discuss the following solutions:

1) The salesman should not take the initiative to give expired food to refugees, but should be deadlocked so that they can automatically snatch food. When refugees snatch food and begin to eat food, the clerk should scream, "fake", pretend to stop the refugees from snatching expired bread, and yell at reporters to stop it. This way, he can tell reporters that, the salesman's intention was that he had no plans to let the refugees eat the expired bread.

2) The Clerk should promptly call back to the headquarters and ask the headquarters to deliver a fresh bread to solve the hunger problem of refugees. Explain the incident and Solution to the headquarters. In this process, refugees will "consume" some expired breads due to hunger.

3) when the new bread from the headquarters is sent, it is necessary to communicate with reporters in a timely manner to improve corporate public relations. For example, when a reporter reports the incident and will interview the salesman, the salesman should use this opportunity to play a corporate PR card. For example, he proposed the topic of tomorrow's report for the reporter: "expired food has been snatched, coca-Cola shows true feelings, "and so on. In fact, all these are dealing with this crisis as a PR crisis.

5. scheme evaluation this scheme solves the reporter's report problem and consumes a certain amount of expired bread. At the same time, with the help of this incident, it has greatly promoted the humanistic care spirit and social responsibility of enterprises. The price it pays is only a truck of new bread. Even millions of advertisements are hard to achieve such a public effect.