Typical users and scenarios

I. BACKGROUND

1. Typical users

(1) Name: Lao Kang (full name Kang take), Lao Li (full name Li Yuzong), Lao Huang (full name Huang)

(2) Age: 45 years old, 35 years old, 29 years old

(3) Revenue: 8000 yuan/month 5000 yuan/month 3500 yuan/month

Lao Kang is an intellectual, home conditions are better, so if we can accept the use of our app is relatively large, the market share is larger.

Lao Li is a middle-income family, the education of children in the general situation of treatment, if we want our software will certainly on the price

More sensitive, if the price is moderate or will pay to choose our software.

Old yellow belongs to low-income families, if the education should be inadequate, so the probability of use is relatively small, but this income of the family

The number of people is also more, so we can not ignore.

According to market proportion and important new estimate order: Lao kang > Lao li > Lao Huang

(4) Typical scenario: Because Lao Huang is an intellectual, and older, more stable work, the old son, second child a little difficult, so he will use

The app asks the child to do the problem and will do the homework with the child when necessary. And the wife is a housewife, so you can tutor together, because he doesn't want his own

It's not easy for the next generation to make any mistakes.

Lao Li belongs to career male, wife has a relaxed work, so use app also must give wife to manage, evening child can with mother use

App Time is still quite ample.

Old Yellow Impulse, too fast marriage, two in-laws knowledge level is not high, can only work overtime to earn money (heard also want to spell second child), so if

Use can only leave the phone to the children, they do not have time to tutor them.

(5) using the SOFTWARE environment: Lao Kang: Notebook (apple), tablet (Apple), mobile phone (apple)

Lao Li: Notebook (Lenovo), tablet (Lenovo), Mobile (Xiaomi)

Old yellow: Tablet (Onda), mobile (cool big God)

(7) Old Kang and his wife (wives) more stable feelings, money. Work more leisure, have more free time.

Old Li and wife emotional stability, two in-laws have a very moist, wife time more.

Old Huang Two-in-laws often fight overtime, but feelings still can, as for the management of children's time is relatively small.

(8) Knowledge level and ability: although Old Kang is an intellectual, but to modern technology still do not understand, so must rely on wife.

Lao Li and his wife are all people who have studied college and are familiar with computer phones.

Old Yellow and wife junior high school culture, do not know computer, mobile phone can also.

(9) User motivation and purpose: Lao Kang: Mainly want to let children receive a better education, money is not a problem

Lao Li: Want to let the child can not accompany, but can learn well. , double Benefit

Lao Huang: On the children's education things more light, but in the heart and know only read good books to have the promise, so use both hope to save time, but also to let children get education

User difficulty: Old Kang: Will not use the app, and the child communication a little problem, worry about the app will be more boring, children do not like

Lao Li: Sometimes do not have time to do homework with children, but also worry about the app can be effective for learning, and children will not use mobile phone to do other things

Lao Huang: not how to use, and worry about spending money and no effect on children

User preferences: Old Kang: App screen more interesting

Lao Li: App has strict time control

Lao Huang: App really has effect, do not spend money

Second, the scene description

Tentative not finished the app, so later on

Typical users and scenarios