Ueo you ever heard of it? A simple understanding of UEO

Ueo can achieve the best interests between the user (users) and the corporate web site. Users visit the website to find information convenient, enhance the goodwill of the site and trust, enhance the possibility of trading.

UEO official Chinese version: User experience optimization

Ueo is widely explained on both sides of the strait: User Experience optimization

Ueo (user-experience-optimization) User experience optimization/UX optimization
Optimize user and website interaction experience, give priority to user needs and habits, so that the process of browsing the site smoother. The website developer takes the user as the center, comprehensively considers the website function, the information architecture, the operation interface, the color matching, the visual element, the content legibility, the function layout, the page description ... and other site elements. Through the UEO can obtain the user's support and the trust, then greatly increases the website the conversion rate.

Use the Shang method to explain:
User Experience Optimization (short ueo)
user:"(or" user ") refers to all users who browse your site.
experience:"experience" (or "experience"), generally refers to users to browse your site experience and feelings.
optimization:"optimization" (or "optimized"), use the site without difficulty or doubt.

As people become overly reliant on the internet and are accustomed to finding the products and services they need, the user experience of the site becomes very important.

When the SEO meets Ueo ...
When we talk about "website optimization (Website optimization)" Can be divided into: SEO (search engine Optimization) and UEO (User experience Optimization). SEO is mainly to achieve the search engine rankings, UEO is mainly to improve user browsing good experience (feelings).

It is said that Ueo is a parallel from the concept of SEO, in the past from the SEO, is currently under development. Ueo will be with WEB2.0, along with everyone to rely on the Internet to become more important, I believe that in the future Ueo and SEO will be the combination of "website marketing" The successful research focus.

Each user is a potential customer, and when they come to your site, how to retain customers is the key to increasing the turnover rate! SEO (search engine Optimization) and UEO (use experience optimization), please search engine, but also please users, the site can reflect its own value. Website can do UEO (use experience optimization) improvement, believe in Word-of-mouth marketing will also have effect.

The mainland webmaster has put forward a UEO formula:
UEO (user experience optimization) = pv/or (site bounce rate)

PV (PageView), that is, the total number of times the page was browsed (clicks).
or (out rate), bounce rate, number of single page accesses, or percentage of visitors from the Access (destination) page to the site.

You can use the bounce rate to measure the quality of users browsing the site, high bounce rate usually means that users (users) Enter the site, immediately leave, may be because the site looks very bad, or can not find the next click Target. Therefore, the more attractive the target Web page to the net friend, the more netizens will have to stay on your website before it is possible to deal.

The lower the jump rate of users (users), the higher the volume of page traffic, which means that ueo (User experience Optimization) the better.

Summary: This formula can only be used as a reference for UEO (User experience Optimization), the regular implementation of "usability test (usability test)" To understand the use of target users, continuous improvement and the pursuit of good usability, in order to truly UEO Oh!

Related words

Ease of Use usability (Wikipedia)
Ease of use is a user-centric design concept, the focus of usability design is to make the product design to meet the user's habits and needs. Take the design of Internet website as an example, want to let the user in the process of browsing without pressure or feel frustration, and can let the user use the website function, can use the least effort to exert maximum efficiency.

User interface Optimization UiO (User Interface optimization)
Many sites do not consider users of the Web interface using behavior and habits, easy to cause users (netizens) jumped out of the Web page, lost a lot of web traffic.

Consumer experience (user experience) experience
User experience is a test of product satisfaction and use of the word, may be based on Western product design theory developed, English is user experience. In most cases, a product software test or a commercial marketing test will use the word user experience. But it can also be applied to interactive design, interactive speech processing system (Interactive voice response) above. Sometimes when exploring the design value, the new design is used to derive a worse user experience to assess its quality.

User-centered design user-centered (UCD)
User experience design is a design process centered on this concept. It is often abbreviated as UX design in English. The full name is User experience design. This process includes a complete set of target user settings, satisfaction range and theme settings, user requirements, interactive research, system feedback, and final reports and results.