Unexpected: how to turn accidents into surprises
Basic Information
Author: (Sweden) Manus lindequest [author's introduction]
Press: CITIC Press
ISBN: 9787508633824
Mounting time:
Published on: February 1, June 2012
Start: 16
Page number: 200
Version: 1-1
Category: Youth Literature
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Introduction
Literature books
There are countless accidents in our daily life, including seemingly mediocre ones. However, people usually turn a blind eye to such accidents, so that they can miss a good time to take advantage of the accidents.
It has grown to a worrying level. If we are more keen to discover and explore these accidents, we can not only avoid the loss caused by the accident, but also create great value through the accident.
"Unexpected: how to turn an accident into a surprise" has a very positive attitude towards the accident. The author provides many convincing reasons to explain why we should not hate the accident, instead, we need to pay more attention to what benefits accidents can bring to the world and what value they can create for us.
The author's positive attitude makes the narration rational, Macro, and calm, and won't let readers fall into the anxiety and urgency that similar books often bring to people, it is a kind of sober and profound power from inside and outside.
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Recurrence
The past has vanished and the future is approaching.
Preface: unprepared
We did get attacked. What attacked us was not an ancient belief, terrorism or a serious financial crisis, but an "unexpected" of all kinds ".
Global disorder
Why should I write such a book?
Five unexpected dimensions
Unexpected night
Chapter 1 expects "0", but the reality is "1": What is an accident?
When the reality conflicts with the ideal, the reality itself becomes "unexpected ".
An unexpected day is hidden everywhere
Top-down and bottom-up attention
The power of rare events
Imaginary "lifeline"
After a lifecycle event
S-shaped trajectory
Unpredictable factors
Is the accident really terrible?
Chapter 2: How can an accident impact the brain and the mind?
When people encounter an accident, they will actually have a very pleasant feeling. An accident acts on the brain like a movement on the human body. It is a kind of spiritual gymnastics. Maybe one day it will be used as a preventive treatment for Alzheimer's disease, or let Jiang Lang's talented writers cheer up again.
Amazing
Why do we hate accidents?
Human waking
Crazy pursuit
Accidentally enable mind
Exciting unknown world
Unexpected "surprise Economy"
Unexpected creativity
Unexpected youth
Spiritual Gymnastics
Chapter 3 when a company experiences a Rapids: Do the company choose to prosper or decline in an accident?
"The trouble is not caused by anything unusual you have done. The trouble occurs in the process of following the rules ."
For the company, the real challenge is: Quickly identify opportunities, take advantage of opportunities, and let the unexpected become a real business partner, rather than simply trying to shut it out when the unexpected strikes.
Turning an unexpected business partner
Mysterious consumer
Occasional miracle of Innovation
Companies frozen by experience
A terrible system that shields new ideas
Unexpected opportunities
Get rid of the "precise curse"
Enough to adapt to the culture of uncertainty
Company no longer stiff
Chapter 4 ketchup effect: How can society confront accidents?
There was no sign at first, then there was a slight sign, and then the overall outbreak, which is a typical tomato sauce effect. For example, the magical rise of China, the rapid development of Facebook and Twitter, the global financial tsunami caused by the subprime mortgage crisis in the United States, and the closure of European airspace caused by volcanic ash in Iceland.
Why is there a tomato sauce effect? Why is it more and more frequent in the 21st century?
What should I do?
What is the ketchup effect?
Globalization and changes
The future is an exponential curve
Darwin's dangerous thoughts
Social Immune System
Airbags in distress
Unexpected recovery
Disaster Inversion
Chapter 5 ulterior motives: people who take advantage of accidents
Throughout history, people have always tried their best, especially when they use various statistical data to hold or slander their own lives. If the world is becoming more and more "dangerous", it seems "dangerous" because of many factors behind it ".
Fear of exploitation
Sell suspected merchants
Is the world so dangerous?
Propher's conspiracy
Never sinking Titanic
Leader's illusion
Coexistence of learning and unexpected
Reject conspiracy
Conclusion A Bright Future: adapting to and enjoying this unexpected world
A completely definite future is likely to bring people into chronic despair. Surprise brings pleasure and the charm of mysterious things, is an important factor for happiness in the future.
A day without surprises
Growth Techniques
An unpredictable unknown age
Free from fear
Postscript reborn
Source of this book: China Interactive publishing network