Unity CEO Talk VR:VR will be available on a massive scale next year

Original title: Unity CEO Talk VR:VR will be available on a massive scale next year

at the VRLA 2017 Exposition, Unity John Riccitiello, chief executive, has brought some inspiration to the currently hot-fired VR industry. Riccitiello that the VR era is coming, it will be huge, but it is recommended that developers will focus on survival, if they want to seize the incredible opportunity in front of it, it is necessary to avoid speculation.

People are very excited about VR attitude, there are now millions of sets of high-end PC VR head and mobile VR head display to consumers, and the world's major technology giants have announced their own VR program, venture capital companies in 2016 has invested AR/VR company up to $1.8 billion.

However, the industry is still in its infancy, and remains looking for a truly solid ecosystem: hardware manufacturers, software developers and self-sustaining networks of consumer demand.

john Riccitiello is CEO of  Unity ,unity  is one of the world's leading game engine ea   Chief operating officer and Chief Executive Officer (and other CEO positions outside of the gaming industry). Under Riccitello's leadership,,unity  raised $181 million in investment last year, which reportedly valued about $1.5 billion. Riccitiello's vision is to lead  Unity  become a very important part of the entire gaming industry.

At the VRLA 2017 Exposition, Riccitello brings several experiences to the young VR industry, his keynote speech to urge the main, fight for survival, avoid speculation, until the ecosystem really set up.

What I'm trying to do here today is not to convince you to agree with me. AR and VR will be a big event. I am assuming that we agree on the point of view in this regard. And then what I want to tell you is: when it happens, how it happens and what the ingredients are. The point is, I want to try to develop a framework that I think can actually help the industry. When you put resources into the market, when you invest time and hard earned money, when you can expect the return on investment. I think it's important that we don't get too hasty about this industry, or we might run out of cash or go bankrupt before we really have a chance.

of course, Riccitiello took a long time to publicize Unity's game engine, but at the start of his speech at about 10:30, he Virtual Reality industry will take a real leap in the personal vision of the deep research, and that industry forecasters have been the VR propaganda too hot.

 

about a year ago, I showed this slide. This is not because of my lack of enthusiasm for the AR and VR fields, I have depicted this white line, and industry forecasters have depicted the red line. I think one of the challenges we have now is to face such intense enthusiasm that some people in the market are predicting that crazy things will happen in such a short time, which is actually not credible. One of the forecasts I've seen recently shows that the Vr/ar market will reach $164 billion in three years. Right now... The entire game industry, hardware and software – including China's Giants – are only two-thirds of the size of this number. I don't disagree that AR/VR will not reach $164 billion, and then reach $264 billion, to $360 billion. I agree with Ar/vr field, 3d   computing will eventually be as large as the Internet, This is a trillions of market, but not now, we have to weigh ourselves. So, if you see my white line, it will be below the industry forecast for at least 2022 years. If you happen to be an industry analyst and see that this industry is not going to be as predictable as it is, I think the main media that writes the press release will hurt our industry and think that our industry is performing poorly, so we should say that the industry has been moving forward, but not on an overly enthusiastic prediction track.

Now there are early hardware, Riccitiello called "developers focus on the industry" began to slow growth. However, he is dissatisfied with a key "price and content" ratio relative to the consumer, and argues that the ratio has not been widely recognized by consumers.

prices and content are absolutely critical to knowing when our industry is reaching a reasonable level of maturity. Let me explain what I'm going to say now. Now, the price may mean a few different things when you finally spend $1500 or $2000 to buy a brand new desktop computer and a consumer-grade VR header, which is a big expense to sell technology type products at such a price is really difficult, so the price must fall. CPU,GPU, head-mounted display and even the whole set of devices, I think the price must be less than $1000.

then he turned his attention to the large content creators who were present today. When do large franchises and the world's best content producers start creating heavyweight content for AR and VR? Riccitiello said it would be promising to wait until the VR head maker sold at least 100 million units.

Some of the great things that appear in AR and VR are made by very small teams, which are very innovative. But the market is only beginning to mature when big developers launch their VR versions of Star Wars, Marvel, or other large-scale games. But these big games often cost more than $100 million, and if there are no 100 million devices in the market to estimate the probability of a break-even or a higher yield, they will not build these games because the game cannot make money. So, what is the size of our market to get the return on the investment you want, we will need to see the promise of 100 million devices and then to the second 100 million commitment. Hundreds of millions of devices create a prosperous umbrella for the entire industry. I think it will be years before we get to the target.

So when is it going to happen? When will the entire AR/VR device drop below $1000? And then gradually achieve the target of 100 million devices?

I mean, we will see this in 2019, and 2018 will be the beginning of the scale of the target. This will happen and will guarantee implementation. It's not going to happen on a predictable schedule, it's a bit slower because the industry is fragmented and takes time to integrate.

Finally, Riccitiello the discourse to the developer, who says even the smallest development team is now an exciting opportunity. He talked about the current hardware manufacturers to launch devices, content is just beginning, for developers is a prime time.

AR EditorIf you encounter any work in Oculus, Vive,Samsung Gear VRorMagic Leap, these people have invested $ billions of, and they have $ billions of to invest. My friend Clay Bavor in Google as VP of VR, and he's investing in creating something, do you know what he's creating? He did not create Google VR. Oculus Riftthe person in charge of Brendan Iribe and his team did not createFacebookVR,Valvedirector Gabe Newell also did not create a VR for valve. They are creating the same opportunities for you as the EA and Activision that started the company in the early 80 to take off the company and the gaming industry. They also created the same opportunities for [hand-tour giants] Supercell, machine and King to take off their companies in the field of hand-travel. This is a simple equation, they create the opportunity, you will create this industry, I can't wait.

Unity CEO Talk VR:VR will be available on a massive scale next year