Dog Planing Learning Network report: Recently, in the fast-track network in Guangzhou, the producer of the special salon, 37 games "Volcano Lake Studio" general manager Wang Ziqiang from the page tour manufacturers to do hand-tour, in research and development, operations and product development differences in the analysis, and pointed out the page of several major misunderstandings and several suggestions of travel. page Tour emphasizes ROI Hand tour emphasizes retentionWang Ziqiang pointed out that "page tour has always been the most concerned about the ROI (pre-recovery), pre-retention of course, but there is still a gap compared to the hand tour." "The core of the page tour industry is actually traffic monetization, so the page tour operating platform will require the developer's products to recover as soon as possible the cost of a server input." Hand tour is not the same, more emphasis on retention, retention is always more important than ROI. For example, "the island of the surprise" this product, his pay rate may be lower, but the player viscosity is very high, the player reputation is also good, so the major channels are still willing to do promotion. page tour, hand Tour promotion method is differentpage tour in the promotion of the pursuit of low-input fast recovery, hand-travel promotion pursuit of retaining users. page Tour Promotion is the pursuit of low-cost CPA, more paid users, so the page tour in order to import user Fair bet, especially in the overwhelming pop-up window and some weird ads as the representative. It can be said that in the PC side, as long as there is traffic, there is a page of advertising ads. In contrast, hand-travel focuses more on user retention and strives to improve the player experience. Because the domestic hand-travel promotion is mainly dependent on the major channels, shops, operators, mobile phone hardware manufacturers, hand Q and so on, they pay more attention at this stage is happy Rodeo, scramble for users. So the hand-travel promotion attaches more importance to IP, brand, word-of-mouth marketing. some misunderstandings of the page tour changing handspage Travel Hands-on tour is prone to four big mistakes: first, because the page tour needs to quickly recover costs, so will pay the point in advance. The people who do the page tour are affected by the traditional page travel thinking, after the transfer to remember the reasonableness of the pay point set, the pit too much too deep are bad for the retention. The second is the depth is not enough, the depth of the page tour products are few. This is also related to the user base of the page tour, the user group of the page tour is a relatively mild player. But the hand tour is not quite the same, want to retain the player, in the depth design must spend the mind. third, the process of adaptation, page tour developers tend to adapt, memory optimization, equipment heating and other aspects of poor consideration, often the product is half a sudden discovery of these problems, and then spend a few months to optimize the bottom to affect the development progress. Four is the game art aspect, the page swims pursues is the gorgeous special effect, but the handset is limited by the device and so on the factor, and cannot follow the idea of the page swims to make the scene, the movement, the magic all as far as possible gorgeous, the package body size also affects the player to download one of important factors. some suggestions on the development of hand tourWang Ziqiang to the domestic research and development of the current situation put forward the following suggestions: IP, from the domestic platform data can be seen, IP products both in the player's attractiveness or the ability to pay is stronger than no IP products. If your product has IP, other people's products do not have IP, the channel may give a different grade, originally rated B-Class products, IP may be rated a. So we do hand-tour development, can take IP, money to take IP, I suggest you must take IP. Fine is a domestic work must take a step, domestic every year on-line more than 10,000 hand travel products, which can make a few money, want to distinguish and competitors to survive must be refined. May be the General Page Tour products own point of purchase can also do millions of of water, but the hand travel buy too expensive, not a boutique channel will not push, so that the living environment of the CP is more difficult than the page tour. serialization is also a trend, if you can make a successful product, it is best to serialize the product, similar to "Need For Speed" "live football" such as continuous updating, or self-made IP can also be sustainable development, such as "Plants vs Zombies" and "Angry Birds" and other works have a considerable impact.
Unity Game 37 Game Wang Ziqiang: Hand tour retention is always more important than ROI
