Unity game Turret Saga: Spending millions on overseas TV commercials

"Dog Planing Learning NetZhuangao, reprint please specify the source "       Dog planing Learning Network reported/Not long ago, the dog planing Learning Network has reported the story of the Tower legend Cottage Overseas month of the 30 million news, and recently, the company (Qingdao Civilization is Ucool) in the overseas market has a relatively large action, The company is ready to launch TV commercials for its hand-heroes Charge, even more surprisingly, during the American ' Super Bowl ' rugby game, according to the Dog Planing Learning Network, 2014 ' Super Bowl ' period of 30 seconds advertising costs as high as $4 million, and the company's television advertising costs will exceed tens of millions of yuan, ucool this time it is clear that the lost money.        In fact, this is the second time the company launched a mobile advertising on the TV platform, but it also proves the influence of the hand-tour market is increasing. Ucool that the previous TV ads have achieved very good results, I hope this time in the ' Super Bowl ' during the Magic Action card RPG hand tour brought a large number of new users.        According to Newzoo, a market research firm, the global hand tour market is expected to exceed $30 billion in 2015, and will surpass the market size of the mainframe for the first time. Prior to this, "War games" developer Machine Zone has hired a swimsuit model Kate Upton for her hand-tour endorsement ads, and revealed a 40 million-dollar promotion plan. However, although the heroes Charge income is relatively good, but compared with the Machine zone is still a big difference, so ucool to launch such a bold plan is quite spelled.       ucool, a producer of Heroes Charge, a Menlo Park studio in California, said in a previous interview with foreign media that the company's television commercials were actually very effective, More coverage than hand-travel ads. But Ngui also admitted that the cost of television advertising has been greatly increased, so it is no longer the first choice for many developers, although the income is not particularly high, but the game is currently in Europe and the United States in many countries income list is relatively good performance.        According to Ucool, the game will run more than 10 TV commercials in 25 countries, this time ' The Super Bowl ' ad will last for 15 seconds, with a conservative estimate of at least $2 million (more than 12 million yuan), which will be launched in early February and then broadcast on ABC, NBC and other famous TV stations. The company revealed that the current "Heroes Charge" Download volume has exceeded 9.7 million, the user monthly retention rate of 27.8%, the average player logged on the game 3-4 times per day, the average gameTime 45 minutes.        As a number of consecutive months in the country to occupy the top of the list of "turret legend", due to overseas edition movement is relatively slow, to the "Heroes Charge" enough space to bigger, with the user volume nearly tens of millions, Coupled with Ucool's hard promotion and pre-user accumulation, if two of the same products at the same time the European and American markets, now it seems difficult to say how the results.

Unity game Turret Saga: Spending millions on overseas TV commercials