Uploading videos for 20 hours per minute. YouTube is killing itself.

A few days ago, the official YouTube blog declared that the number of original videos uploaded by netizens per minute has reached 20 hours. Industry analysts believe that a large number of videos have quality and piracy problems, and YouTube is "committing suicide ".

In his blog, Zhu Ni, YouTube product manager, revealed that the video upload volume of 20 hours per minute indicates that "YouTube has become the online video home of netizens ."

Two years ago, Zhu Ni announced that users uploaded 6 hours of video every minute. Three or four months ago, this was counted as 15 hours. Obviously, the frequency of uploading original videos is increasing rapidly. YouTube seems not satisfied with the current speed. Zhu Ni wrote in his blog: "Let's see if we can upload a video for a whole day in 24 hours ."

Analysts wrote that YouTube was skeptical about its attempt to commit suicide. A few years ago, due to pressure from copyright agencies, YouTube frequently filtered out copyrighted videos. Therefore, the website needed a large number of original videos from netizens to support its appearance. However, today's YouTube is quite different from the past.

Over the past few years, YouTube has signed an authorization agreement with more and more media. In addition, even if a netizen uploads pirated professional videos, YouTube can divide the advertisements into copyright organizations rather than Delete the videos. At the same time, more and more studies have shown that netizens prefer to watch videos produced by high-quality professional TV stations rather than original low-quality videos.

In terms of finance, YouTube is facing a dilemma, and a large amount of original videos occupy a lot of YouTube's expenses. Credit Suisse analysts estimate that YouTube will lose $0.47 billion this year, and its annual operating costs are as high as $0.7 billion. Among all videos on YouTube, less than 10% of copyrighted videos consume the vast majority of bandwidth and storage space.

In fact, YouTube has begun to impose various restrictions on original videos uploaded by users, but this does not work. Analysts believe that more stringent restrictions should be imposed on YouTube in the future to resolutely delete original videos that do not enjoy value or are even boring. At the same time, YouTube should learn about Hulu and achieve profit and loss by increasing the proportion of copyrighted videos.

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